Growth Marketing Manager

About the Role

Key Responsibilities

• Manage and develop mid-to-long-term paid ad product marketing strategies with a focus on untapped and emerging markets.
• Create plans to solidify and scale mobile acquisition and paid search efforts for existing products while adhering to strict performance goals.
• Design processes for launching new products in the mobile app space.
• Evaluate existing performance on multiple advertising channels and implement optimizations, utilizing familiarity with large data sets of performance marketing KPIs.
• Research industry trends and follow educational news.
• Conduct frequent competitor analysis to make strategic recommendations for the marketing team.
• Troubleshoot complex technical and software issues quickly and effectively.
• Provide market research and insights on target consumers and their behavior.
• Manage creative workflow and pipeline for managed channels, assess creative performance, and communicate findings and best practices to creative teams.
• Lead the strategy and execution of App Store Optimization (ASO) to improve app visibility, conversion rates, and organic acquisition across global marketplaces, aligned with overall growth objectives.

Requirements

• 2+ Years of experience in a Growth Marketing / User Acquisition role.
• Knowledge of the UA landscape and industry with a focus on performance campaigns.
• Understanding of marketing analytics and KPI triggers to manage and scale campaigns.
• Ability to work well within a team and across departments, asking questions and understanding how each role connects to the larger system.
• Experience managing campaigns with large budgets.
• Experience managing campaigns on Meta, Apple Search Ads, Google, and Bing Search, as well as managing Mobile App and Web campaigns.
• Familiarity with acquisition management and optimization tools such as Adjust, Appsflyer, Sensor Tower, Replai, etc.
• Meticulous attention to data, ability to identify anomalies, issues, and solutions.

Nice to Have

• Experience developing games or working with free-to-play apps and/or subscription models.
• Experience working with data visualization tools and/or SQL.

Qualifications

• Educational background is not explicitly specified, but at least 2+ years of relevant experience is required.

Benefits & Perks

• Salary range of $100,000 USD to $115,000 USD, depending on experience and location.
• Health and welfare benefits premiums covered at 90% for employees and 65% for dependents.
• A 401(k) program with employer match.
• Paid time off including 15 vacation days (increasing to 20 days on third anniversary), 12 national holidays, 9 sick days, and 16 paid volunteer hours annually.
• Flexible work options including hybrid (2 or more days in the office) or fully remote positions.