Growth Marketing Lead- Hubspot

Opto Investments

New York, NY

Full Time

Senior

150k-190k

2 days ago

Job Description

About the Role

Opto is engineering the future of private markets to improve client outcomes and drive capital to the most transformative ideas. The company offers a revolutionary end-to-end platform for wealth managers of all sizes to build, fundraise for, and manage private markets programs at scale. Combining Silicon Valley engineering talent with industry specialists, Opto aims to fix the opaque, manual, and error-prone private investment process through innovative technology, empowering clients with data, tools, and guidance to access the right opportunities. The company values boldness, strong opinions, clear communication, and purposeful execution, and seeks individuals ready to tackle challenging problems in a rapidly evolving industry.

Key Responsibilities

Partner with internal business units to develop and execute technical experiments aimed at improving user acquisition and revenue generation.
Build and maintain integrations with marketing tools, analytics platforms, and HubSpot CRM.
Support sales and marketing teams on lead flow and lifecycle management, including automation efforts.
Build, drive, and execute an aggressive marketing roadmap incorporating AI tools and MarTech for broader scale and automation.
Design and launch personalized outbound campaigns targeting Registered Investment Advisors.
Automate and personalize content delivery for events, webinars, blog articles, and feature release videos.
Own and optimize the GTM stack, including HubSpot, Zapier, GA, SEM, and other sales/marketing tools.
Test hypotheses and collaborate with Sales, Marketing, and Product/Eng to accelerate growth.

Requirements

HubSpot expert with deep hands-on experience.
Ability to abstract complex problems into elegant technical solutions.
Experience implementing marketing automation workflows and optimizing lead capture mechanisms.
Proficiency with Google marketing platform (GA4, Tag Manager, Search Console, etc).
Strong knowledge of GTM and marketing data pipelines.
Proficiency in programming languages such as Python, Javascript, and/or SQL.
Solid understanding of data structures, algorithms, and software design principles.
Excellent problem-solving skills and ability to work in a fast-paced, collaborative environment.
Strong communication skills, both written and verbal, to convey technical concepts to non-technical stakeholders.
Background of 3+ years of relevant marketing experience.
Bachelor's degree or equivalent experience.
Applicants must be authorized to work for any employer in the U.S.

Nice to Have

Familiarity with financial markets and investment strategies.

Qualifications

Bachelor's degree or equivalent experience.
3+ years of relevant marketing experience.
Authorized to work for any employer in the U.S.

Benefits & Perks

Significant equity.
Health, dental, and vision insurance.
Unlimited PTO.
Retirement savings plan (401k).
Learning, Fitness, Commuter & WFH stipends.
Paid Holidays.

Working at Opto Investments

Opto values boldness, strong opinions, clear communication, and purposeful execution. The company emphasizes ownership, impact, and a test-and-learn mindset, fostering a collaborative environment supported by seasoned marketing, sales, and engineering leaders.

Apply Now