Associate Online Marketing Lead

About the Role

Key Responsibilities

• Independently implements and manages a broader set of defined market programs/initiatives.
• Leverages a strong comprehension of marketing strategies, contributes to thought leadership, and builds consensus across the partnership resulting in increased rigor around program/initiative execution.
• Develops and executes complex marketing programs/initiatives and activities that may include advertising, sales content and internal communications.
• Proactively collects and synthesizes data to identify trends and understand strategic and tactical implications.
• Ensures all operating activities are delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

Requirements

• Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience.
• Skills in advertising, content marketing, digital marketing, marketing programs, and marketing strategies.
• Competencies in business acumen, business data analysis, collaborating, decision making and critical thinking, effective communications, effectiveness measurement, marketing function, marketing systems, and matrix management.
• Ability to independently manage complex marketing initiatives and coordinate with multiple stakeholders.

Nice to Have

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented

Qualifications

• Bachelor's degree.
• 3+ years of relevant / direct industry experience.
• Certifications are often desired but not required.

Benefits & Perks

• Comprehensive range of benefits including medical/prescription drug coverage, dental and vision options.
• Employee and spouse/child life insurance; short and long-term disability protection.
• 401(k) with PNC match, pension and stock purchase plans.
• Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
• Educational assistance, including fully paid programs.
• Robust wellness program with financial incentives.
• Paid time off including maternity/parental leave, holidays, vacation days, and occasional absence days.