Associate Product Manager, Data - CRM & Personalization

About the Role

Key Responsibilities

• Partner with data platform, data engineering, and marketing tech teams to define and deliver real-time and batch customer data for CRM use cases
• Own data-related product requirements and prioritization to support segmentation, journey orchestration, and signal-based targeting
• Translate business needs (e.g., churn, upgrade intent, offer eligibility) into structured data requirements and scalable schemas
• Collaborate with Product, Engineering, and Marketing stakeholders to validate data availability, quality, and usability
• Write user stories and contribute to backlog planning for customer data capabilities within CRM and marketing systems
• Partner with analytics and reporting teams to ensure data is structured to support downstream measurement, reporting, and experimentation

Requirements

• Have 0-2 years of product management, analytics, or technical project experience, ideally within MarTech, AdTech, or data platforms
• Are naturally curious and comfortable asking "what's missing?" or "how does this work?"
• Understand customer lifecycle data and how it flows into personalization or CRM platforms
• Are confident working with technical partners to define data requirements
• Can translate ambiguous use cases into structured inputs and know how to prioritize trade-offs
• Have some exposure to tools like Segment, mParticle, Amperity, or similar CDPs, or CRM tools like Adobe, MoEngage, Braze, or Salesforce Marketing Cloud
• Can thrive in a fast-paced, cross-functional environment with evolving priorities

Nice to Have

• Experience with tools like Segment, mParticle, Amperity, or similar CDPs
• Experience with CRM tools such as Adobe, MoEngage, Braze, or Salesforce Marketing Cloud

Qualifications

• At least 18 years of age
• Legally authorized to work in the United States

Benefits & Perks

• Competitive base salary and compensation package
• Annual stock grant, employee stock purchase plan, 401(k)
• Access to free, year-round money coaches
• Medical, dental, and vision insurance
• Flexible spending account, paid time off, up to 12 paid holidays
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy
• Tuition assistance, college coaching, short- and long-term disability
• Voluntary insurance options, mobile service & home internet discounts, pet insurance, transit programs