Associate Social Media Specialist

About the Role

Key Responsibilities

• Support senior team members in building tactical recommendations backed by data, aligned to client objectives and measurement requirements.
• Pull, compile, analyze, and interpret results of in-market campaigns to ensure spending and performance meet expectations.
• Recommend and implement changes to campaign settings to meet or exceed KPIs, documenting optimizations and learnings.
• Perform quality assurance of social campaigns for a select set of clients with attention to detail.
• Collaborate with specialists and cross-functional teams to gather insights, offer recommendations, and optimize campaigns.
• Analyze key performance metrics to measure campaign effectiveness and develop social strategies for clients.
• Support in planning exercises, including RFPs/RFIs, estimating future costs/performance, and evaluating new vendors.
• Ensure campaigns are running as expected, develop problem-solving skills, and follow best practices in campaign management.
• Develop communication and problem-solving skills to address issues and answer client and internal team inquiries.
• Work with senior team members to analyze, review, and report on campaign effectiveness, and identify new opportunities.
• Verify analytics dashboard accuracy, troubleshoot reporting issues, and understand cross-channel dependencies to improve overall campaign performance.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business or equivalent work experience.
• 1+ years of professional experience in an office environment, with familiarity and comfort with productivity tools such as MS Outlook, MS Word, MS Excel.
• Proactive and curious attitude with strong problem-solving skills.
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities.

Nice to Have

• 1+ years of experience managing campaigns in the channel ecosystem.
• Experience with strategic planning and execution of plans.
• Proven track record of operating with integrity, commitment, and enthusiasm.
• Experience working in pharma marketing or a highly regulated industry.

Qualifications

• Experience managing paid social campaigns and analyzing performance metrics.
• Familiarity with campaign optimization and quality assurance processes.

Benefits & Perks

• Compensation range of $40,000 - $51,000 with pay transparency.
• Total compensation includes ESOP (employee stock ownership plan), annual bonus, full benefits package, and paid time off.
• 100% paid parental leave.