Audience Data Lead

Job Description

About the Role

We are seeking an experienced audience data leader to drive the adoption and continued high quality of data-driven marketing practices within Meta's Global Media Team. This is a unique opportunity to drive transformation in our audience data practices across Meta's portfolio of brands. This involves planning data-led audience strategies, database growth & enrichment, owning the process of implementation and optimization, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way.

Key Responsibilities

Drive transformation in audience data practices across Meta's portfolio of brands.
Plan data-led audience strategies.
Oversee database growth and enrichment.
Own the process of implementation and optimization of audience data initiatives.
Ensure the health of the infrastructure to deliver audience plans seamlessly and automatically.

Requirements

Bachelor's Degree or equivalent work experience in media, digital, programmatic or performance marketing.
12+ years of experience in media, digital, programmatic, performance marketing or similar, including experience in audience data or audience development.
Experience influencing at all levels of an organization, driving decision making and business impact.
Experience communicating with executive stakeholders, peers and agencies.
Experience managing relationships in a large, multinational, matrixed organization.
Experience with Customer Data Platforms, e.g., Adobe CDP, Salesforce Data Cloud, mParticle, Segment, and experience with onboarders, e.g., Live Ramp, TransUnion.
Experience in data management, including data mapping, governance, schema creation, and customer data modeling.
Experience with various data sets to create media audiences, e.g., GWI, MRI, and approaches to build audience segments and definitions.
Experience with project planning, forecasting demand, and managing human resources accordingly.
Agile and Scrum experience.
SAFe training and certification.
Knowledge of media planning and buying processes, agencies, and tools.
Experience in a global role with understanding regional nuances and audience needs.