AVP Consumer Banking and Experience

About the Role

Key Responsibilities

• Develop near- and long-term digital strategies from design to implementation for the consumer bank.
• Ensure digital journey roadmaps align with business needs, with a strong emphasis on credit card engagement and rewards.
• Integrate digital experience roadmaps with UI/UX design and software development processes.
• Align KPIs across consumer banking products to digital strategies that drive applications, loan originations, and engagement.
• Design and analyze complex, multi-channel marketing initiatives in collaboration with cross-functional teams.
• Manage the P&L to meet business plan expectations, focusing on membership growth, product adoption, and profitability.
• Provide performance reporting to executive leadership, including industry benchmarks and competitive insights.
• Lead agile development processes across product, technology, and marketing teams.
• Champion enterprise-wide commitment to improving the digital experience.
• Leverage data and technology to optimize performance and enhance the member experience.
• Create user stories and manage sprint execution across internal and partner teams.
• Recruit, mentor, and develop a high-performing product management team.
• Support special product strategy projects as needed.

Requirements

• Bachelor's degree in business or marketing required; Master's degree preferred.
• 10+ years of experience in digital experience, product, and program management in banking, credit unions, or fintech.
• 5+ years of direct management experience.
• Proven expertise in building program strategies and roadmaps.
• Experience with credit card engagement, rewards, and digital platforms.
• Strong communication and cross-functional leadership skills.
• Experience with Agile and Scrum methodologies.
• Ability to deliver initiatives from concept to completion on time and within budget.
• Proficiency in designing intuitive user interfaces using wireframes and mockups.
• Ability to thrive in a fast-paced, continuous development environment.

Nice to Have

• Experience with credit card rewards programs.
• Experience with digital transformation initiatives.
• Knowledge of industry benchmarks and competitive insights.

Qualifications

• Bachelor's degree in business or marketing.
• Master's degree (preferred).
• 10+ years of relevant experience in digital experience, product, and program management.
• 5+ years of management experience.

Benefits & Perks

• Salary Range: $200,000 - $220,000 (based on experience).
• Benefits Package: Medical, Dental, Vision, 401(k), Paid Time Off, Sick Leave (as required by law), and Holidays.