AVP, Marketing Technology Product Management

About the Role

Key Responsibilities

• Operationalize the transformation to a dual-hat model—where capability leads act as both product managers and embedded practitioners in agile pods.
• Lead and coach a high-performing team of dual-role capability leads—who own roadmaps and governance while supporting pod-based campaign execution.
• Redesign marketing workflows and planning processes to improve speed, compliance, and cross-functional alignment.
• Foster a culture of innovation, accountability, and impact across the MarTech team.
• Drive platform adoption through enablement and education, ensuring teams effectively use MarTech tools.
• Own overall product strategy for MarTech capabilities: journey and activation, creative management, workflow optimization, and orchestration & personalization.
• Lead the vision, roadmap, and governance for marketing capabilities—ensuring scalability, user-centricity, and alignment to business needs.
• Champion AI & NBA: Drive the shift from traditional journey-based marketing to real-time, AI-powered Next Best Action strategies.
• Reimagine legacy platforms and processes to support a unified, scalable ecosystem across digital, telephonic, and direct mail channels.
• Govern platform architecture in partnership with IT—evaluating new technologies and defining scalable product architectures.
• Serve as a trusted partner to Marketing, IT, Data, Compliance, and external vendors to ensure cohesive delivery and continuous optimization.
• Collaborate with Procurement and vendors to ensure contract alignment, partner performance, and value delivery.

Requirements

• 10+ years of experience in marketing technology, digital product management, or enterprise platform leadership.
• Experience in a regulated industry (e.g., healthcare, insurance, financial services).
• Deep expertise in Adobe Experience Cloud (AJO, AEP, AEM, Adobe Target); Salesforce Marketing Cloud (SFMC) experience also acceptable.
• Proven success leading capabilities-based product organizations and owning strategic domains such as journey management, campaign orchestration, content operations, or Next Best Action.
• Proven experience redesigning operating models and standing up cross-functional teams to support agile ways of working in marketing or digital organizations.
• Familiarity with agile product development and scaled agile frameworks.
• Excellent communication, stakeholder management, and change leadership skills.

Nice to Have

• Strong understanding of AI/ML, personalization, and NBA strategies in a marketing context.
• Experience with AI governance, GenAI, and responsible deployment of emerging tech.
• Experience modernizing legacy systems.
• Thought leadership in MarTech, AI ethics, or digital transformation.

Qualifications

• Educational background is not explicitly specified, but extensive experience in relevant fields is required.

Benefits & Perks

• Competitive benefits that support whole-person well-being.
• Medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Paid time off, including holidays, volunteer time off, paid parental and caregiver leave.
• Short-term and long-term disability, life insurance, and other opportunities.