Marketing Automation and Email Marketing Internship

WPP

Milan, TN

Internship

Intern

2 days ago

Job Description

About the Role

WPP is the creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities. WPP Media is WPP's global media collective, bringing together the best platform, people, and partners to create opportunities for growth. The company values an open environment, collective leadership, and growth, and emphasizes embracing shared core values such as inspiring transformational creativity, cultivating trust, and championing growth and development. The role involves supporting CRM projects through marketing automation and email marketing within the Digital Experience team, focusing on designing and implementing customer experiences on CRM and eCommerce platforms.

Key Responsibilities

Support the team in creating and managing email marketing campaigns.
Support the team of consultants in the design and implementation of customer journeys through marketing automation tools.
Support in analyzing data and reporting on campaign results.
Support in working with clients to understand their needs and develop solutions.
Stay up-to-date on the latest trends in marketing automation and email marketing.

Requirements

Bachelor's and/or postgraduate degree in Marketing, Digital, Computer Engineering, or Management Engineering.
Basic knowledge of CRM and email marketing platforms (HubSpot, Salesforce, Adobe, Mailchimp, etc.).
Excellent interpersonal and organizational skills, ability to work in a team and in relationship management, attention to detail, respect for deadlines, and proactivity in proposing new ideas.
Excellent knowledge of the Microsoft Office suite, particularly Excel.
Fluent English (written, read, spoken).
Bold, goal-oriented, and ready to face challenging contexts.

Nice to Have

Basic knowledge of HTML and CSS.
Template personalization languages such as AmpScript and Python.
Knowledge of query languages such as SQL.

Qualifications

Educational background in Marketing, Digital, Computer Engineering, or Management Engineering.

Benefits & Perks

Opportunity to work on challenging and rewarding projects.
Build a solid knowledge of marketing on first-party data.
Learn from experienced professionals.
Supportive and collaborative work environment.
Competitive medical, group retirement plans, vision, and dental insurance.
Significant paid time off, employee resource groups, and in-office events.
Preferential partner discounts and employee mental health awareness days.

Working at WPP

WPP Media emphasizes a culture of respect, creativity, collaboration, and connection. The company fosters an environment where employees can grow, share ideas, and celebrate milestones. They adopt a hybrid work approach, with teams in the office around four days a week, and are committed to diversity, inclusion, and employee well-being.

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