Adobe Campaign Classic V8 Lead Developer

Infosys

Atlanta, GA

Full Time

Senior

3 days ago

Job Description

About the Role

Infosys is seeking a skilled Adobe Campaign Classic V8 Developer to join our digital marketing team. The ideal candidate will be responsible for designing, developing, and implementing innovative digital marketing campaigns. Leverage the power of Adobe Campaign to create and execute personalized and targeted marketing initiatives. Location for this position is Atlanta, GA/Kansas City, Kansas/Dallas, TX. This position may require travel. Candidates authorized to work for any employer in the United States without employer-based visa sponsorship are welcome to apply. Infosys is unable to provide immigration sponsorship for this role at this time.

Key Responsibilities

Design, develop, and implement digital marketing campaigns using Adobe Campaign.
Create and manage campaign workflows, including segmentation, personalization, and automation.
Integrate data from various sources such as CRM, ERP, and analytics into Adobe Campaign.
Develop custom workflows and scripts to automate campaign processes.
Configure and customize Adobe Campaign to meet specific business requirements.
Troubleshoot and resolve technical issues related to campaign execution.
Set up tracking and reporting to measure campaign performance.
Analyze campaign data to identify trends and optimize future campaigns.
Generate insightful reports and dashboards to share with stakeholders.

Requirements

Bachelor's degree or foreign equivalent from an accredited institution, or three years of progressive experience in the specialty in lieu of every year of education.
At least 4+ years of experience with Information Technology.
At least 4 years of experience in Adobe Campaign Classic or Standard.
Proficiency in JavaScript, SQL, and HTML.
Experience with data integration and data quality management.
Knowledge of digital marketing principles and best practices.
Strong analytical and problem-solving skills.
Excellent communication and collaboration skills.
Ability to work independently and as part of a team.

Nice to Have

Design, develop, and execute multi-channel marketing campaigns (email, SMS, push notifications, direct mail).
Create and manage campaign workflows, including segmentation, personalization, and automation.
Implement A/B testing and optimization strategies.
Integrate data from various sources (CRM, ERP, analytics) into Adobe Campaign.
Cleanse, transform, and enrich data for campaign targeting and personalization.
Manage data flows and ensure data quality.
Develop custom workflows and scripts to automate campaign processes.
Configure and customize Adobe Campaign to meet specific business requirements.
Troubleshoot and resolve technical issues related to campaign execution.
Set up tracking and reporting to measure campaign performance.
Analyze campaign data to identify trends and optimize future campaigns.
Generate insightful reports and dashboards to share with stakeholders.
Understanding of web technologies (HTML, CSS).
Basic knowledge of networking and server infrastructure.
Problem-solving and debugging skills.

Qualifications

Bachelor's degree or foreign equivalent from an accredited institution, or three years of progressive experience in the specialty in lieu of every year of education.

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