Campaign Developer

Accenture

San Jose, CA

Full Time

Mid Level

4 days ago

Job Description

About the Role

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. The Campaign Practice in Costa Rica is a leading marketing automation center that provides a broad range of services in strategy, consulting, technology, and operations with digital capabilities across all these services. They work with premium global brands across industries such as pharmacy, retail, aviation, oil and gas, and hospitality, serving clients in multiple countries with a focus on digital automation solutions and team development.

Key Responsibilities

Campaign orchestration including automation configuration, coordination of marketing campaigns, CRM integrations, and implementations.
Collaborate with team members to confirm campaign feasibility and translate marketing strategies into business requirements.
Review and interpret campaign requests.
End-to-end coding of marketing campaigns and target audiences.
Recognize opportunities for coding efficiencies.
Troubleshoot issues related to campaign content creation, personalization, dynamic content, and URLs.
Prepare Test Cases/Checklists for UAT phases.
Manage client and team expectations throughout delivery, flag risks, and escalate issues.
Monitor campaign performance and configure metrics reports.
Collaborate on platform integrations.
Build and maintain forms and landing pages from scratch.

Requirements

High School Diploma.
2-4 years of experience in marketing, including campaign management, marketing service provider, marketing agency, or marketing operations.
Strong English skills for business (written and spoken).
Developer background in HTML, CSS (intermediate/advanced), JavaScript (basic/intermediate), and SQL.
Experience with leading marketing automation vendors such as Adobe Campaign, Eloqua, Marketo, or Salesforce Marketing Cloud, Responsys.
Proven experience developing responsive templates for web or email.
Intermediate knowledge of responsive and fluid code optimized for email.
Knowledge of ADA best practices and implementation for emails.
QA and troubleshooting experience with email optimization tools (EOA, Litmus, Putsmail, Return Path).
Experience with third-party code implementation.
Knowledge about email legal compliance.
Strong written and verbal communication skills.
Ability to work in a fast-paced, deadline-driven environment with rapidly changing priorities.
Client service delivery experience.
Prioritization and documentation skills.

Nice to Have

Relational and non-relational database experience.
Experience across more than one industry, e.g., Life Sciences, Retail, Financial Services.
Marketing background or experience with complex campaigns such as Browse, Abandoned Cart, Welcome Series, API integrations, SFTP, Coupon Offers, IP Warming, Deliverability, Spam.