Manager, Web & Digital Marketing Enablement Technologies

Foley & Lardner

Washington, DC

Full Time

Senior

136k-204k

4 days ago

Job Description

About the Role

Foley & Lardner LLP is a firm that values unique perspectives, experiences, and abilities, providing opportunities and resources for professional growth and meaningful connections. The firm emphasizes a collaborative environment with a focus on innovative use of technology to support legal and business development goals. The Manager of Web & Digital Marketing Enablement Technologies is responsible for leading the strategy and operations of digital marketing technologies, including websites and email platforms, to support the firm's competitive advantage and client engagement.

Key Responsibilities

Serve as manager of Foley's online website presence from a technology perspective, managing vendors and technologies behind the public-facing websites, primarily using Wordpress and other technologies.
Work closely with content teams and others throughout the firm to create and update relevant digital KPIs, ensuring content remains fresh and optimized for SEO and site visitors.
Manage functionality, data, reporting, and enhancements to the firm's email marketing system.
Oversee cross-platform data integration (e.g., email, events) into CRM and support firm goals by leveraging digital data to strengthen client and prospect relationships.
Stay informed on industry and technology trends impacting digital marketing and update the Marketing Technology roadmaps accordingly.
Use web, email, and analytics tools to establish, monitor, and report on key metrics measuring the effectiveness of web properties and marketing initiatives.
Assist with maintenance, enhancements, and user support for marketing technology platforms, including SEO efforts and AI search tools.
Collaborate with the BD&M department, I.T., and others to ensure proper data integration across tools such as Passle, Dynamics CRM, email marketing platforms, and Wordpress.
Manage a direct report supporting the above responsibilities.

Requirements

Bachelor's Degree required.
Minimum of seven (7) years' experience with marketing technologies geared toward generating revenue.
Demonstrated experience developing process and business strategy with other leaders to maximize the value of technologies and systems.
Proven ability to inspire others toward common goals around the use of technology to drive revenue.
Experience managing technology projects through full lifecycle, from problem identification to post-go-live review.
Experience establishing metrics and KPIs to measure revenue impact and ROI of technology.

Qualifications

Bachelor's Degree

Working at Foley & Lardner

Foley & Lardner LLP fosters a collaborative and inclusive environment that embraces diverse perspectives and experiences. The firm values professional development, innovation, and strategic use of technology to support legal and business objectives. It promotes a workplace culture where employees are encouraged to excel and build meaningful connections.

Apply Now