Senior Group Manager Marketing Automation

About the Role

Key Responsibilities

• Serve as the primary liaison between global/regional marketing, marketing operations, Brand & Creative, and IT for automation needs.
• Manage intake, discovery, and prioritization of automation projects, ensuring fair allocation across stakeholders and automation deliverables.
• Build trusted relationships with senior stakeholders; anticipate needs and ensure high-quality, timely delivery of campaigns and programs.
• Translate business priorities into automation roadmaps, balancing efficiency with innovation.
• Establish and continuously improve governance models, workflows, and best practices for campaign execution, testing, and reporting.
• Implement scalable processes for forecasting workload, allocating resources, and optimizing team performance.
• Ensure compliance with global privacy, consent, and regulatory standards (GDPR, CCPA, HIPAA where applicable).
• Champion the evolution of nurture, lead lifecycle, and trigger-based programs, ensuring they are optimized for engagement, conversion, and revenue impact.
• Introduce industry best practices in segmentation, personalization, and audience targeting.
• Lead pilot programs for emerging channels and capabilities (AI/ML personalization, conversational journeys, progressive profiling, etc.).
• Partner with region marketing, analytics teams to drive multi-channel orchestration and ensure campaigns fuel pipeline and sales alignment.
• Implement QA frameworks to ensure flawless execution of campaigns, emails, and landing pages.
• Define and report on KPIs for service delivery and business impact, and review performance data for continuous improvement.
• Lead, coach, and grow a high-performing team of automation specialists.
• Build career paths, training programs, and skill-building initiatives for the team.
• Monitor workload balance and ensure effective resource allocation to match stakeholder demand.
• Foster a culture of service excellence, innovation, and accountability.

Requirements

• Minimum 10 years of digital marketing experience within a B2B enterprise marketing team.
• 5+ years focused on email marketing and automation programs management including web and 3rd party application integration, database hygiene, and performance reporting.
• Deep understanding of Salesforce and CRM platforms, with current Marketo and Salesforce certifications.
• Ability to work effectively in a highly matrixed function and drive alignment between multiple cross-functional stakeholders.
• Hands-on experience with Salesforce.com reports and collaboration with Marketing & Sales to improve results.
• Strong analytical skills with the ability to interpret data, identify trends, and analyze program effectiveness and ROI.
• Strong data evaluation skills, with the ability to extract and interpret data from various sources.
• Strong understanding of workflow processes and systems within a marketing/sales cycle.
• Knowledge of data standardization, normalization, database structure, and queries.
• Passion for learning industry-leading marketing technologies, tactics, and best practices.
• Proven success leading adoption of new marketing strategies and tools globally.
• Strong problem solving, business analysis, and quantitative skills with extreme attention to detail.
• Excellent verbal and written communication skills and ability to foster professional relationships across all levels.
• BS/BA Degree or equivalent experience; MBA preferred.

Nice to Have

• Account Based Marketing experience.

Qualifications

• BS/BA Degree or equivalent experience.
• MBA (Preferred).

Benefits & Perks

• Market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity.