B2B Marketing Creative Content Associate Manager

About the Role

Key Responsibilities

• Leads the implementation of access strategy and strategic marketing plans to support assigned programs, products, or customer segments to achieve revenue goals, tailoring plan and resources to reflect customer insights and target identified partnership opportunities.
• Partners with the team to recommend action, scheduling and planning projects, estimating cost and managing projects to completion.
• Evaluates and recommends unique and differentiated value propositions and messaging tailored to customer and channel segments.
• Implements marketing strategies and programs in collaboration with business team. Communicates new ideas to manager.
• May assist in developing strategic planning and project management of customer advisory boards and customer market research, including establishment of research objectives, identification of target audience, and development of discussion guides and/or meeting materials.
• Works with external vendors and third parties to develop and maintain positive relationships. Builds and enhances internal and external partnerships.
• May assist in developing and executes against metrics and measurement plans to analyze effectiveness of marketing strategies and tactics on sales, retention, and satisfaction.
• Maintains knowledge of marketplace and customer research needs, priorities and scope; analyzes results and determines actionable takeaways; and makes recommendations to business partners to enhance product/service offerings and/or customer experience.
• Develops partnerships with key external associations for development of joint marketing programs.

Requirements

• Bachelor's degree and at least 2 years of marketing or advertising experience; OR high school or GED and at least 4 years of marketing or advertising experience.
• Knowledge of the methods, principles, and practices of marketing, advertising, and/or publishing.
• Knowledge of options and opportunities to market an organization's products, services and reputation.
• Knowledge of tools, techniques for collecting, collating and analyzing information about existing or potential markets and market needs.
• Experience providing customer service to internal and external customers, including meeting quality standards for services, and evaluation of customer satisfaction.
• Experience developing and delivering presentations to various audience levels within an organization.
• Experience with project management (planning, organizing, and managing resources to achieve project goals).
• Advanced skill in Microsoft PowerPoint.
• Willing to travel up to 10% of the time for business purposes.

Nice to Have

• Bachelor's degree in a related field such as marketing, communications, or business administration.
• Experience working with advertising and creative agencies.
• Intermediate skills in Microsoft Excel.
• At least 1 year of cross-functional team leadership.
• Strong organizational skills.
• Experience creating and editing content.
• Excellent written and verbal communication skills.
• Ability to come up with creative ideas.
• Experience working with InDesign, Illustrator, Adobe Creative Suite.
• Ability to solve problems swiftly.
• Excellent attention to detail.

Qualifications

• High school diploma or GED with at least 4 years of marketing or advertising experience.
• OR Bachelor's degree with at least 2 years of marketing or advertising experience.

Benefits & Perks

• Information about benefits can be reviewed at jobs.walgreens.com/benefits.