B2B Retention Marketing Manager

Udemy

Denver, CO

Full Time

Senior

about 1 month ago

Job Description

About the Role

Udemy is looking for an experienced B2B Lifecycle Marketing Manager to evolve and manage our global customer experience around Org/Admin onboarding, adoption, retention, and growth. This role focuses on developing marketing campaigns that help organization-level users- admins, owners, and group leads- realize value from Udemy Business and drive adoption within their teams. Your goal is to empower our customers to become successful champions of Udemy within their companies- seeing value fast, building momentum, and helping drive long-term engagement and renewal.

Key Responsibilities

Own end-to-end development and management of global customer lifecycle campaigns across channels (e.g. in-product, email, etc.), including strategy, copy development, campaign setup, A/B testing, localization, reporting, and optimization to increase activation, engagement, adoption, retention, and growth
Define the segmentation strategy that enables personalization at scale
Courageously test and improve all marketing streams to optimize the customer experience
Partner with Customer Success on programmatic and enablement tools, including contributing to scalable programs such as in-product guides, webinars, toolkits, and customer resources that help admins drive team adoption and learning success
Partner with Data Science, Customer Success, and Renewals teams to develop and optimize programs for at-risk customers and hi-potential customers
Work across teams (Data Science, Product Marketing, Community, Customer Success, Legal) to gain program alignment and ensure contribution to company OKRs
Present regularly on program performance and successes as needed

Requirements

5+ years of experience in B2B growth marketing or lifecycle management, with demonstrated success driving revenue in a marketplace or subscription business, ideally in B2B and/or SaaS companies.
In-depth knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tactics
Strong analytical prowess with proven ability to derive insights that inform marketing strategy and the ability to design end-to-end experiments

Nice to Have

Ability to effectively prioritize and execute tasks in a fast-paced environment
Critical thinking skills, with a problem-solving mindset, positive attitude, and team-orientation
Excellent interpersonal, presentation, communication, and writing skills
Experience using CRM automation tools (Braze or similar), in app tools (Pendo) and analytics & data visualization tools (Tableau)

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