Base Ads Marketing Operations Manager, US

About the Role

Key Responsibilities

• Manage end-to-end operational setup and execution of paid campaigns across global channels (social, search, display, programmatic).
• Upload, QA, and launch creative assets; confirm compliance with internal standards, publisher policies, and legal requirements.
• Partner with compliance teams to review and approve ads before they go live.
• Configure and refine campaign structures, targeting, and budgets to ensure pacing and performance goals are met.
• Actively monitor campaigns in publisher dashboards and internal reporting systems; troubleshoot delivery and tracking discrepancies.
• Pull, validate, and share reports with channel managers and leadership; highlight issues and opportunities for optimization.
• Maintain rigorous trafficking documentation and operational processes to reduce errors and improve efficiency.
• Serve as the subject matter expert on ad system mechanics, platform policy updates, and new features relevant to campaign operations.

Requirements

• 3-5 years in ad operations, campaign trafficking, or paid media execution.
• Hands-on experience with Meta, Google Ads, LinkedIn, Twitter/X, and/or DSPs.
• Solid understanding of pacing, delivery, targeting, bids, placements, and conversion tracking.
• Experience reviewing creative against ad platform and legal/compliance standards.
• Process-driven, meticulous attention to detail, and able to execute flawlessly under tight deadlines.
• Strong communicator and collaborator with cross-functional teams.

Nice to Have

• Experience in fintech, crypto, or other highly regulated industries.
• Familiarity with MMPs (AppsFlyer, Adjust) and tag/pixel management.
• SQL or scripting skills for deeper campaign analysis.
• Knowledge of attribution methodologies and performance measurement.