Bilingual Social Media and Digital Strategist

About the Role

Key Responsibilities

• Plan and schedule social media content in Spanish and English to support social media strategy for UCHealth channels, including Facebook, X (formerly Twitter), Instagram, TikTok, LinkedIn, and YouTube.
• Ensure all social media posts are in our brand voice.
• Actively engage with followers in Spanish and English, respond to comments and messages promptly, address customer concerns and foster positive brand interactions.
• Collaborate with translation and content teams to ensure accurate and culturally appropriate translation of marketing materials for social media platforms.
• Conceptualize strategic and creative campaigns and assist in the development of content to support campaigns.
• Schedule posts based on priority level, timeliness, and other determining factors.
• Support management of paid advertising campaigns as needed.
• Produce and execute planned and unplanned content around events as they happen.
• Work outside regular business hours when needed to support the team's efforts effectively.
• Help track, analyze, and report on social media performance metrics for both paid and organic posts.
• Monitor and analyze competitors' content and campaigns.

Requirements

• Bachelor's degree in Marketing or related field.
• 5 years of digital marketing and social media experience.
• Experience in organic and paid social media, with advanced knowledge of paid in primary social platforms in English and/or Spanish.
• Excellent written and verbal communication skills in Spanish and English.
• Strong analytic skills and ability to relate results to business objectives.
• Proficient at managing multiple projects, prioritizing, and structuring workload.
• Working knowledge of marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
• Ability to quickly plan, create, and schedule/publish social content.
• Up-to-date with the latest trends and best practices in social and digital marketing.

Nice to Have

• Experience with various social media publishing and reporting platforms.
• Industry-standard tools for social media management.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum of 5 years of experience in digital marketing and social media.

Benefits & Perks

• Medical, dental, and vision coverage including coverage for eligible dependents.
• 403(b) with employer matching contributions.
• Paid time off (PTO), paid family and medical leave, and leaves of absence.
• Employer-paid basic life and accidental death and dismemberment coverage with buy-up options.
• Employer-paid short-term and long-term disability with buy-up options.
• Wellness benefits and voluntary benefits such as flexible spending accounts, health savings accounts, identity theft protection, pet insurance, and employee discounts.
• Educational benefits including tuition reimbursement and the opportunity for 100% paid degrees.
• Loan repayment assistance through the Public Service Loan Forgiveness (PSLF) program.