Brand Discovery Lead - Kleenex

About the Role

Key Responsibilities

• Develop, execute, monitor and optimize organic search and content strategies to improve the organic search & conversion performance for assigned Kimberly-Clark brands on owned sites & earned sites (Websites, apps, 3rd party platforms like Amazon, Walmart, Target, Kroger, Costco etc.)
• Manage day-to-day organic search operations for assigned Kimberly-Clark brand, including SEO and content strategy execution such as keyword research, content deployment, and performance analysis
• Maintain a deep understanding of organic search trends and best practices, applying this knowledge to search optimization strategies (e.g., AI impact on traditional search, new AI search platforms, social search, etc.)
• Develop insights based on competitor trends, benchmarking & performance to inform strategy
• Build strong partnerships with agencies & relevant external service-providers in the organic search & content creation space
• Work with cross-functional teams (marketing, sales, IT, omni-marketing, Analytics, agencies) to understand brand/customer strategies & translate into organic search & content strategies for digital and e-commerce platforms
• Collaborate with the commercial analytics team to influence the organic search & content effectiveness analytics roadmap
• Partner with the IT team to assess and develop technical search strategies and continually optimize based on performance results
• Work in partnership with the Brand Media Leaders to ensure organic search plans are aligned with paid media plans (SEM, paid search in retail media etc.)
• Contribute to development of K-C best practices in organic search, content design & content effectiveness measurement
• Conduct retailer site audits to identify consumer experience improvement opportunities & provide recommendations for taxonomy, UX, filters, content, etc.

Requirements

• Bachelor's Degree required
• 5+ years of experience in digital marketing or web technology, with a focus on SEO and content optimization and/or a strong track record in a technical or digital marketing management role
• 3+ years of hands-on experience with search, mobile, social, data & analytics, CMS, and/or eCommerce platforms
• Strong working knowledge in search engine optimization (SEO) and/or eCommerce, with the ability to translate business goals into measurable SEO and content strategies
• Strong working knowledge in SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, BrightEdge, or Moz
• Proficient in using web analytics platforms (e.g., Google Analytics, Adobe Analytics) to extract insights and inform strategy
• Solid understanding of evolving search trends, including AI-driven search, social search, and emerging digital platforms
• Demonstrated ability to conduct competitive analysis, keyword research, and performance benchmarking
• Experience working directly with search engines or digital agencies on search-related initiatives
• Excellent relationship management and collaboration skills, with the ability to communicate effectively across business and technical teams
• Strong project management, facilitation, and communication skills, with a focus on delivering results in a cross-functional environment

Nice to Have

• Experience with retailer site audits and UX/content optimization
• Knowledge of emerging digital platforms and social search trends
• Experience in managing external agencies and service providers

Qualifications

• Bachelor's Degree

Benefits & Perks

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment
• Flexible Savings and spending accounts to maximize health care options and stretch dollars
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events
• Additional programs and support to continue your education, adopt a child, relocate, or find temporary childcare