Brand Engagement Coordinator

Homegrown

Wichita, KS

Full Time

Mid Level

50k-65k

11 days ago

Job Description

About the Role

Thrive Restaurant Group is a 50-year-old, family-owned company with nearly 200 restaurants across five brands: Applebee's, Qdoba, Carlos O'Kelly's, Modern Market, and HomeGrown. The company is powered by 8,000 team members who believe in helping people flourish at work and in life. The role of the Brand Engagement Coordinator involves bringing the brands to life online through engaging social content and supporting the marketing team in organization and project management. This hybrid position combines creativity with coordination, serving as both a social storyteller and a project helper.

Key Responsibilities

Draft, schedule, and publish content across Instagram, TikTok, Facebook, and other platforms
Build and maintain social media calendars for the brands
Keep up with trends, memes, and what's working online, and bring fresh ideas to the team
Help develop content (graphics, video, photography) with creative partners
Track content performance and share insights
Coordinate marketing timelines, vendor communication, and updates for smaller projects or brands
Pitch in on planning, reporting, and maintaining the marketing workflow

Requirements

1-3 years of experience in social media, content creation, digital marketing, or communications
Strong writing skills with a sense of brand voice and tone
An eye for good content and a drive to improve it
Familiarity with tools like Canva, Meta Business Suite, Later, Google Drive, etc.
Organized and detail-oriented with the ability to keep tasks on track
Curious, creative, and collaborative attitude

Nice to Have

Video editing and short-form content creation experience
Google Analytics certification
Knowledge of SEO or reputation management
Experience managing vendor relationships or coordinating projects

Working at Homegrown

Thrive Restaurant Group values diversity and is committed to creating an inclusive environment where everyone can thrive. The company emphasizes helping people flourish both at work and in life, fostering a collaborative and supportive workplace culture.

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