Brand Manager

Regal Entertainment Group

Knoxville, TN

Full Time

Senior

about 1 month ago

Job Description

About the Role

This role offers the opportunity to turn movie magic into compelling brand strategies that engage audiences nationwide. As a strategic marketing force within the brand team, the Senior Brand Manager will bring blockbuster moments to life across cinema screens, merchandise, and promotions. The position involves leading high-impact campaigns for theatrical releases, studio partnerships, and original content, collaborating with internal teams and top-tier partners to drive audience engagement, box office attendance, and brand visibility. The company, Regal Cinemas, is dedicated to creating memorable entertainment experiences across its extensive network of theaters worldwide, fostering a passionate and growth-oriented work environment based in Knoxville, Tennessee.

Key Responsibilities

Lead the strategy, planning, and execution of theatrical and alternative content campaigns, working directly with studios and creative partners.
Drive cross-functional promotions in partnership with F&B, Merchandise, Creative, Social, PR, Loyalty, and Paid Media teams.
Oversee campaign deliverables and creative assets, ensuring alignment with brand standards and storytelling goals.
Track campaign KPIs—attendance, sales, and engagement—and translate data into strategic insights.
Stay on top of industry trends and audience behavior to shape bold, innovative campaign strategies.

Requirements

Extensive experience in brand, entertainment, or content marketing with a track record of leading complex, multi-partner campaigns.
Knowledge of studio marketing, theatrical windows, and audience engagement drivers.
Ability to create strategic marketing plans, excel at presentations, and manage projects effectively.
Passion for storytelling, movies, pop culture, and the evolving media landscape.

Working at Regal Entertainment Group

At Regal Cinemas, the culture is centered around creating moments that spark joy, laughter, and movie magic. The company values passion, growth, and supporting employees' career development within the Regal Cineworld family. The environment is dynamic, with a focus on collaboration and celebrating the love of film and entertainment.

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