Brand Manager

About the Role

Key Responsibilities

• Monitor and assess the market to understand category sales performance, competitive activity, consumer trends, and product trends.
• Work with Product Manager on monitoring brand performance by reviewing sales reports, analyzing sales trends, and making recommendations for improvement.
• Support portfolio expansion by brainstorming new product/packaging ideas, developing written product concepts, and preparing new product briefs.
• Collaborate with cross-functional partners to assess feasibility and begin product development.
• Manage key marketing deadlines and deliverables in the product development process.
• Track cost calculations to support margin targets.
• Prepare creative briefs, including product copy direction.
• Foster effective relationships with marketing support through participating in meetings, ensuring clear communication, and providing necessary inputs for timely project execution.
• Maintain the equity of brands by focusing on target consumer, differentiated brand positioning, compelling messaging and assets, and a competitive product portfolio.

Requirements

• A minimum of 3-5 years consumer brand marketing experience.
• Bachelor's Degree in business or marketing preferred.
• Positive attitude with a strong love for everything beauty.
• Outstanding leadership skills.
• Strong research and analytical skills with the ability to understand trends and challenges.
• Excellent writing and verbal communication skills.
• Budget management skills.
• Proficiency in Microsoft Office programs: PowerPoint, Excel, Word.

Qualifications

• Bachelor's Degree in business/marketing (preferred).