Brand Manager- Home Brands

About the Role

Key Responsibilities

• Support development of annual operating plan, including macro trends, category and competitive landscape, and consumer insights.
• Articulate clear brand positionings and insight-driven marketing strategies and objectives to achieve in-year and long-term sustainable growth.
• Support Director Home Brands with top and bottom-line delivery of P&L in partnership with cross functional teams through growth strategies and plans and cost reduction opportunities.
• Lead brand business analytics including monthly consumption analysis, e-commerce, shipment performance vs objectives, forecasting, consumer panel data, marketing performance and financial information.
• Deep dive into category and competitive dynamics and recommend course corrections, risks and opportunities to deliver annual financial objectives.
• Develop marketing objectives, strategies and integrated plans to drive awareness, trial and engagement.
• Work with internal and external creative teams and agency partners, Integrated Marketing Manager and Ecommerce teams to create, execute, measure and optimize marketing plans to meet brand and financial objectives.
• Continuously manage the product portfolio, ensuring relevance, identifying opportunities for line extensions and new product categories, and leading execution of productivity projects.

Requirements

• Minimum BS in Business / Marketing, MBA preferred.
• Minimum 4 years' experience in brand management, CPG Food and Beverage preferred.
• Experience in a traditional brand management structure or emerging brand experience.
• Proven ability to manage budgets, analyze data and translate insights into actionable plans.
• Ability to manage multiple priorities in a fast-moving environment.
• Experience leading cross functional teams and managing external agencies.
• Excellent communication, leadership and project management skills.

Qualifications

• BS in Business / Marketing
• MBA (preferred)