Brand Manager, Retail Popcorn

About the Role

Key Responsibilities

• Lead retail popcorn business for AMC Theatres to drive incremental profit and brand impressions.
• Manage relationships with existing and prospective retail partners, including Walmart, Kroger, and Publix, acting as the primary point of contact.
• Oversee and guide the sales brokerage partner to ensure alignment with business goals.
• Lead cross-functional teams in support of new product development and the commercialization of retail initiatives.
• Demonstrate knowledge of retail sales planning, including the processes and requirements for setting up new SKUs.
• Direct Profit & Loss (P&L) management for the retail popcorn business, ensuring financial goals are met through monthly and quarterly reporting and analysis.
• Collaborate with the Manager, Food & Beverage (F&B) Retail Marketing to coordinate and execute retailer-specific marketing plans and promotional activities.

Requirements

• 5+ years of experience in brand management, sales leadership, or sales strategy.
• Bachelor's degree in business or a related field.
• Brand management experience with deep understanding of Consumer Packaged Goods (CPG)/retail/snack category.
• Seamless integration into the AMC popcorn team and existing retailer relationships.
• Detail orientation and comfort managing to P&L targets and other financial metrics.
• Works well with cross-functional teams, retail partners, and broker partners to drive results and foster long-term business relationships.
• Clearly conveys ideas, updates, and strategies to both internal teams and external partners.

Nice to Have

• Experience in similar position at a CPG company, ideally in the food/snacking space.
• Ability to balance strategic and tactical responsibilities.
• Understanding of category management analytics and sales brokerage relationships.
• Working knowledge of major retailers such as Walmart or Kroger.
• Master's degree in business administration (MBA) or Brand/Category management certificate.

Qualifications

• 5+ years of experience in brand management, sales leadership, or sales strategy.
• Bachelor's degree in business or a related field.
• Brand management experience with deep understanding of Consumer Packaged Goods (CPG)/retail/snack category.

Benefits & Perks

• Hybrid work schedule (remote/in-office).
• Annual bonus potential.
• Accrued vacation and absentee time plus 12 paid holidays, including an additional day for your birthday.
• Reduced working hours on Fridays during the summer.
• Comprehensive medical, dental, and vision coverage.
• Free, confidential access to the Employee Assistance Program (EAP).
• 401(k) match.
• Relaxed, collaborative office environment with Coca-Cola Freestyle machines.
• On-site gym facility.
• Daily free popcorn and discounts on food and drinks.
• Special savings on AMC gift cards.
• Free movies at any AMC theatre nationwide and movie passes for friends and family.