Brand Manager - Wash

Bissell

Grand Rapids, MI

Full Time

Mid Level

14 days ago

Job Description

About the Role

The Brand Manager position is an exciting opportunity to join a fast-growing, family owned leader in the consumer small appliances industry. The candidate will play a key role in the development and implementation of global product innovation and marketing strategy on some of BISSELL's highest growth and highest priority product platforms. The Brand Manager is accountable to the Category Director and will lead the commercial launch plans of new products. They will have the opportunity to be involved in global consumer insights work, ultimately shaping future innovation. This role involves taking products from idea through launch in markets worldwide, owning success criteria, product specs, channel management strategy, packaging, and POP. The position requires experience in consumer product development and a BA/BS in marketing or related field, with proven experience in consumer program development, line extension development, sales, and leadership of cross-functional teams.

Key Responsibilities

Identifies and defines consumer needs. Champions the voice of the consumer on all projects.
In conjunction with the category director, identify and define consumer needs for all development programs with the partnership of marketing research department.
Develop, implement, execute and manage new product launches and maintain existing product lines.
Serve as marketing lead for specific innovation projects. Represents the voice of marketing, sales, and consumer services to R&D, finance, manufacturing and the related GPD teams.
In conjunction with category director and sales, develops line objectives and channel management and distribution strategies.
Work with key accounts to develop and improve BISSELL product line in-store productivity, gross profit and assist in maximizing customer satisfaction.
Develop and manage appropriate merchandising, packaging, advertising, and promotional programs, with the assistance of the communications group and account managers.
Monitor competitive strategic and tactical activities. Develop appropriate strategies and/or new launches.
Communicate effectively with top management, project team members, manufacturing units, and all other associates.
Work closely with other team members of the product business unit team and support groups to meet timelines and budget objectives.
Keep the Category Director informed of key issues.
Be available for marketing and sales projects as needed.
Understand and be held accountable for all the category's goals, including profitability, and develop and execute strategies to meet or exceed these goals.
Understand and assist in the plan and update development process.
Perform other duties as assigned.

Requirements

Degree minimum: Bachelor's degree in Marketing or Business.
Experience level: 4-6 years in consumer products.
Experience in product development for consumer products.
Proven experience with consumer program development, line extension development and sales.
Experience leading cross-functional teams.
Experience developing and presenting business cases to leadership.
Core competencies include functional/technical expertise, delivering results, global business acumen, judgment and decision making, self-management, managerial courage, and continuous improvement.