Director, Product Marketing

About the Role

Key Responsibilities

• Defines and leads the strategic marketing vision for the product portfolio, ensuring alignment with company goals and long-range planning.
• Serves as a primary commercial representative and thought partner for executive leadership, product development, clinical, sales, and operations.
• Leads the development of global launch strategies, value propositions, and competitive positioning for key product lines.
• Oversees market intelligence activities including VOC, competitive analysis, and forecasting to drive data-informed decision-making.
• Directs the team in translating market needs into differentiated product requirements and commercial strategies.
• Partners with Product Management, R&D, Clinical, Regulatory, and Sales to ensure alignment across the product lifecycle from innovation through obsolescence.
• Leads, mentors, and develops a high-performing team of product marketing professionals, fostering a culture of accountability, innovation, and continuous improvement.
• Drives portfolio performance metrics and implements tools and dashboards to monitor effectiveness and ROI of marketing programs.
• Influences pricing, access, and reimbursement strategies in collaboration with Market Access and Health Economics teams.
• Owns annual marketing planning, headcount forecasting, budgeting, and resource allocation for the area.
• Communicates with management on product performance issues or market changes.
• Ensures team and activities comply with legal, regulatory, and company policies including Privacy/HIPAA and industry codes.
• Provides expert knowledge of product marketing strategy, product lifecycle management, and go-to-market execution.
• Aligns marketing efforts with business objectives and financial outcomes through strong commercial acumen.
• Demonstrates leadership of high-performing teams and cross-functional programs.
• Influences at all levels of the organization, including executive leadership.
• Leads global product marketing efforts and collaborates with international teams.

Requirements

• 10 plus years of progressively responsible experience in product marketing, product management, or related commercial functions within the medical device or healthcare industry.
• 5 plus years in people leadership roles with responsibility for strategic planning and execution.
• Prior experience in launching and managing global product portfolios.
• Bachelor's degree in business, marketing, or related field.

Nice to Have

• MBA or advanced degree preferred.
• Knowledge of the diabetes or connected medical device ecosystem strongly preferred.

Qualifications

• Bachelor's degree in business, marketing, or related field.

Benefits & Perks

• Competitive compensation package including bonus and benefits.
• Health care benefits such as medical, dental, vision available from first day.
• Health savings accounts and flexible saving accounts.
• 11 paid holidays per year, unlimited PTO.
• 401k plan with company match and Employee Stock Purchase plan.