Staff Product Marketing Manager - Partners

About the Role

Key Responsibilities

• Develop and refine joint messaging with strategic GSIs and ISVs, articulating Okta's differentiated value in enterprise transformation engagements.
• Analyze partner business models, service offerings, and vertical expertise to inform GTM strategies.
• Support cross-functional product launches and solution rollouts in collaboration with GSI partners.
• Support integrated campaigns and account-based marketing programs to drive GSI pipeline.
• Own the development of partner-specific value propositions, solution overviews, pitch decks, and playbooks.
• Create tailored messaging, positioning, and sales enablement content for GSI partners and their clients.
• Train internal sales teams and GSI partner teams on joint value propositions.
• Build battlecards, pitch decks, and demo narratives specifically for the GSI channel.
• Build partner-branded content such as solution briefs, customer case studies, and blog posts to support demand generation and awareness.
• Support executive communications and partner events with messaging and presentation content.
• Present on webinars alongside partners, providing technical insights on integrations and platforms.
• Act as the primary PMM interface for GSI alliance leaders, global partner marketing, and cross-functional teams.
• Collaborate with partner marketing on integrating partner messaging into campaigns, field activations, and media outreach.
• Track KPIs including pipeline sourced via GSI partners, content performance, and engagement metrics.
• Iterate GTM efforts based on analytics, sales feedback, and quarterly reviews.
• Support deal velocity by providing co-branded content and account strategies to GSI sellers and company reps.
• Help influence joint opportunities and upsells.

Requirements

• 8+ years in B2B Product Marketing, Partner/Channel Marketing, or a GTM Strategy role.
• Strong experience working with or supporting GSIs or large consulting firms such as Accenture, Deloitte, PwC.
• Proven ability to create compelling messaging and enablement for technical and business audiences.
• Demonstrated success in launching partner GTM programs that drive measurable results.
• Excellent communication, project management, and cross-functional collaboration skills.
• Adept at managing ambiguity, prioritizing effectively, and balancing strategic with tactical execution.
• Bachelor's degree required; MBA or equivalent experience preferred.

Nice to Have

• Experience supporting or working directly with large consulting firms or GSIs.

Benefits & Perks

• Annual OTE range between $147,000 and $221,000 USD, including base salary and incentives.
• Equity (where applicable), health, dental, and vision insurance.
• 401(k), flexible spending account, paid leave including PTO and parental leave.
• Access to comprehensive Total Rewards program.
• Flexible and dynamic work environment with tools and technology to empower productivity.
• Opportunities for social impact, talent development, and community building.