Brand Marketing Manager - Events & Activations

About the Role

Key Responsibilities

• Manage all aspects of external event planning and execution, including marketing plans, creative development, contract negotiation, budget tracking, logistics, staffing, and reporting.
• Establish and maintain event best practices such as pre-event walkthroughs, on-site experience, post-event communications, and reporting to ensure a consistent brand experience.
• Attend and execute events to ensure successful end-to-end completion.
• Research, find, and track new small business event opportunities and provide recommendations for future events to attend, sponsor, or speak at.
• Develop and maintain a calendar for confirmed events and activations.
• Prepare contingency plans during events to minimize potential issues by anticipating and addressing challenges beforehand.
• Coordinate with key stakeholders to execute the events plan, tracking and updating details of upcoming events and ensuring team alignment.
• Manage relationships with external vendors for event operations, logistics, and support; evaluate their services and performance, making recommendations as needed.
• Leverage data, insights, and program management experience to optimize performance, efficiency, and results.
• Work with the team to ensure initiatives are measurable, aligned with brand goals, and report on key performance indicators with recommendations for improvements.

Requirements

• Bachelor degree with 5-7 years of experience in a fast-paced, data-driven marketing environment.
• Experience in brand marketing, event planning, and influencer marketing is a plus.
• Excellent attention to detail and organizational skills, with the ability to manage multiple high-priority projects simultaneously.
• Strong communication skills with proven ability to collaborate with multiple stakeholders.
• Comfortable with data analysis and making data-driven recommendations.
• Proven ability to identify opportunities and drive action.
• Strong cross-functional collaboration skills.
• Self-starter with limited guidance but knows when to seek help.
• Outstanding flexibility, adaptability, and sense of accountability.
• Ability to travel up to 30%, including internationally.

Nice to Have

• Experience working with an agency (internal or external).

Qualifications

• Educational background with a bachelor degree.

Benefits & Perks

• Health and welfare benefits including paid leave.
• Competitive salary range of $80,400-$100,500 USD.
• Generous paid time off policy.
• Opportunities for career growth and professional development.
• Work flexibility with a hybrid work model combining remote and in-office work.