Brand Measurement Manager, Google Search

About the Role

Key Responsibilities

• Define and track brand health/marketing Key Performance Indicators across earned, owned, and paid channels, aligning with business objectives.
• Define and manage Search Marketing's social analytics program, lead measurement and provide insights.
• Distill insights from internal tools/studies (brand tracking, campaign performance, social listening, market research) to uncover trends, build hypotheses, and frame Search Marketing objectives.
• Partner with User Experience Research and Marketing Insights Lab to establish measurement priorities, identify brand/product measurement synergies, and advance learning.
• Identify forward-looking brand research needs, manage projects and oversee vendor relationships.

Requirements

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in marketing analytics and brand measurement.
• Experience managing cross-functional or cross-team projects.

Nice to Have

• Experience in social media listening and analytics tools and methodologies to derive insights.
• Experience working agency-side (e.g., market research, brand consulting) or in a similar insights or strategy role within a company.
• Experience partnering with cross functional teams across Marketing, Product, User Research.

Qualifications

• Formal educational background includes a Bachelor's degree or equivalent practical experience.

Benefits & Perks

• US base salary range for this full-time position is $137,000-$201,000 plus bonus, equity, and benefits.
• Salary ranges are determined by role, level, and location, with individual pay influenced by work location, skills, experience, and education.
• Additional benefits are available, details of which can be shared during the hiring process.