Business Development Director, Nielsen Marketing Cloud

Nielsen

New York, NY

Full Time

Director

2 days ago

Job Description

About the Role

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. We are rooted in a deep legacy and stand at the forefront of the media revolution. Joining Nielsen means becoming part of a dynamic team committed to excellence, perseverance, and making an impact together. We champion your success because when you succeed, we do too. We enable your best to power our future.

Key Responsibilities

Develop quarterly and annual sales plans to identify growth opportunities with existing and new clients within CTV/OTT space.
Deliver agreed quarterly and annual sales targets through new business development.
Individually prospect, pitch and close sales across existing and new clients within CTV/OTT space.
Lead discovery sessions to identify the customer's key needs and pain points.
Work with the prospect in a consultative fashion to develop a digital strategy vision and position the Nielsen Marketing Cloud offering as an instrumental part of that vision.
Develop solid, strategic relationships with key decision-makers at targeted accounts.
Build internal relationships across the Client Strategy and Agency/Advertiser Sales Teams, as well as other members of the Publisher/Platform Team, to identify cross and upsell opportunities.
Leverage Senior leadership's involvement with proposal and pitch development.

Requirements

7+ years of experience in a sales/account management capacity for National and Local Media, CTV platforms or OTT media preferred.
Advanced knowledge and understanding of media and advertising across CTV and digital landscapes.
Demonstrable experience in developing strategic business plans, and executing them successfully.
Demonstrable experience in proposing and negotiating solutions and pricing.
Strategic thinking, analytical and logical reasoning skills.
Results-oriented, resilient, persuasive and self motivated.
High-level of accuracy and attention to detail.
Strong written and verbal communication skills.
Strong interpersonal skills with a collaborative mindset to work well with others.
Willingness to travel 2-3 times per quarter.
Bachelor's degree from an accredited university or comparable work experience.

Nice to Have

Experience with media and advertising across CTV and digital landscapes.
Experience in proposing and negotiating solutions and pricing.
Experience in developing and executing strategic business plans.

Qualifications

Bachelor's degree from an accredited university or comparable work experience.

Benefits & Perks

Comprehensive benefits package including health & wellness plans.
401(k) retirement plan with a Nielsen match.
Generous paid time off policy.
Company provided car for those who qualify.
Discretionary incentive/bonus (if eligible).

Working at Nielsen

At Nielsen, we are committed to enabling your best to power a better media future. We take pride in ensuring that employees are rewarded holistically for their role and performance. Our culture emphasizes excellence, perseverance, collaboration, and making a meaningful impact in the media and advertising landscape.

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