Business Intelligence (National, Commerce)

WPP

Bogota, NJ

Full Time

Entry Level

8 days ago

Job Description

About the Role

WPP is the creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities. WPP Media is WPP's global media collective, bringing together the best platform, people, and partners to create limitless opportunities for growth. This role involves working within WPP Media to leverage media platforms, data, and analytics to support client initiatives and internal growth.

Key Responsibilities

Utilize ad-server platforms such as Google, Flashtalking, and/or Sizmek to support media campaigns.
Manage and analyze social media platforms including Meta, TikTok, Pinterest, etc., and DSPs like Trade Desk and Amazon, understanding metrics, dimensions, and basic media knowledge such as impressions, ROAS, and clicks.
Work with retail media data and platforms like Amazon, Walmart, Target, Kroger, etc., especially if involved in commerce analytics.
Create and maintain data visualizations using Tableau, PowerBI, DOMO, and Excel.
Apply technical skills in SQL; knowledge of Alteryx, Python, or R is a plus.

Requirements

Experience with ad-server platforms (Google, Flashtalking, Sizmek).
Understanding of social media platforms and DSPs (Meta, TikTok, Pinterest, Trade Desk, Amazon).
Knowledge of media metrics such as impressions, ROAS, and clicks.
Proficiency in data visualization tools like Tableau, PowerBI, DOMO, and Excel.
Strong SQL skills are required.
0-2 years of expertise in the field.

Nice to Have

Experience with retail media data and platforms like Amazon, Walmart, Target, Kroger.
Knowledge of Alteryx, Python, or R.

Qualifications

0-2 years of experience in media analytics or related fields.

Benefits & Perks

Competitive medical, vision, and dental insurance.
Group retirement plans.
Significant paid time off.
Partner discounts.
Employee mental health awareness days.
Opportunities for growth through global networks and employee resource groups.

Working at WPP

WPP Media emphasizes a culture of respect, collaboration, creativity, and connection. They foster an open environment that balances people and client experiences, championing growth and development. The company adopts a hybrid work approach, with teams in the office around four days a week, and values diversity and inclusion.

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