Campaign Editorial Strategist - Manager/Sr. Manage

Salesforce

Chicago, IL

Full Time

Senior

6 days ago

Job Description

About the Role

The Campaign Editorial Strategist is a newly created role at Salesforce, responsible for leading the development of insight-driven, customer-first storylines that connect marketing and campaign strategy to meaningful customer experiences. Acting as a strategic partner to Campaign Strategy, Product Marketing, and Functional Teams, this role will shape the core story behind each campaign and ensure it is communicated clearly and consistently across earned, owned, and paid channels. The position is part of the Global Integrated Campaigns team, which is responsible for building full funnel, insights-led campaigns that scale across regions and deliver measurable impact, particularly in driving AI adoption and accelerating pipeline.

Key Responsibilities

Develop the central story behind each campaign and ensure every piece of content across all channels supports that story in a clear and connected way.
Use research, audience insights, and performance data to inform narrative direction and editorial strategy, ensuring campaigns resonate with the right people, reflect customer needs, and drive meaningful outcomes including supporting Marketing Driven Pipeline (MDP).
Champion a customer-first approach to messaging that balances business priorities with audience insights and needs.
Build integrated strategies that map to the full customer journey, ensuring campaigns work as cohesive experiences across channels.
Develop and guide purposeful strategies by funnel stage, audience signals, and intent, with an emphasis on performance and user experience.
Identify opportunities to innovate, pilot, and test new content formats, storytelling approaches, or AI-powered experiences to elevate campaign engagement and impact.
Serve as a connective thread across creative, product marketing, and channel teams to ensure alignment and clarity on messaging goals, asset mix, and customer experiences.
Proactively shape campaign briefs with clear input on messaging hierarchy, content types, audiences, and channel considerations.
Help define and evolve best practices in collaboration with functional teams to deliver consistency, quality, and innovation.

Requirements

Strong editorial point of view and deep audience empathy.
Passion for creating and influencing high-impact content across the full customer journey.
Ability to develop narrative and messaging strategies informed by research, audience insights, and performance data.
Experience in building integrated, cross-channel content strategies.
Ability to collaborate effectively across creative, product marketing, and channel teams.
Strong communication and strategic influence skills.

Nice to Have

Experience with AI-powered content experiences.
Knowledge of performance-driven marketing and campaign optimization.

Working at Salesforce

Salesforce fosters a culture of innovation, customer-centricity, and collaboration. The company values trailblazers passionate about bettering business and the world through AI, and emphasizes a unified approach to delivering impactful customer experiences.

Apply Now