Digital Content Specialist

University of Pittsburgh Medical Center

Pittsburgh, PA

Full Time

Entry Level

45k-76k

3 days ago

Job Description

About the Role

UPMC Magee-Womens Hospital is seeking a Full Time Digital Content Specialist to support the MWRIF Marketing/Communications department. This role involves coordinating and developing digital content for online channels such as web, email, and social media. The position is critical to maintaining and enhancing the health of public websites, social media platforms, and email outreach, with a focus on strategic, user-centered digital media to engage prospects, members, and clients during new marketing campaigns. The role offers a hybrid work environment with typically two days in the office and supports some evening events.

Key Responsibilities

Contribute to reporting and analysis of digital marketing campaigns.
Coordinate day-to-day management with marketing strategists and campaign managers to ensure digital channel updates are consistent with overarching strategy and campaigns.
Apply SEO best practices and related content management techniques to website content.
Partner with Search Engine Specialist to implement SEO content checklist and benchmark performance.
Ensure web properties such as public sites, landing pages, and blogs are accurate, indexed as appropriate, tracked in Google Analytics, and on target for upgrades as needed.

Requirements

Bachelor's degree in Marketing, Marketing Technology, Advertising, Journalism, Communications, Web Development, Digital Marketing, or Search Marketing.
1 year experience producing web, managing an online presence via social media, email, or digital content management in a corporate communications position or related field such as website development, journalism, marketing/advertising, or health sciences.
Familiarity with content management systems, website design principles, and content-related search engine optimization (SEO) best practices.
Willingness to learn new platforms.

Nice to Have

Google Analytics Certification.
Experience with a professional grade email platform like IBM, Silver Pop, ExactTarget, MailChimp, or Constant Contact.
Experience with Canva, Sprout Social, and Microsoft Office digital platforms.