Campaign Editorial Strategist - Manager/Sr. Manager

About the Role

Key Responsibilities

• Develop the central story behind each campaign and ensure every piece of content across channels supports that story in a clear and connected way.
• Use research, audience insights, and performance data to inform narrative direction and editorial strategy, ensuring campaigns resonate with the right people and drive meaningful outcomes.
• Champion a customer-first approach to messaging that balances business priorities with audience needs.
• Build integrated strategies that map to the full customer journey, ensuring campaigns work as cohesive experiences.
• Develop and guide strategies by funnel stage, audience signals, and intent, with a focus on performance and user experience.
• Identify opportunities to innovate, pilot, and test new content formats, storytelling approaches, or AI-powered experiences to elevate engagement.
• Serve as a connective thread across creative, product marketing, and channel teams to ensure alignment on messaging goals and customer experiences.
• Proactively shape campaign briefs with clear input on messaging hierarchy, content types, audiences, and channels.
• Help define and evolve best practices in collaboration with functional teams to ensure consistency, quality, and innovation.
• Monitor performance across assets and lead strategic iterations based on engagement data and audience signals.
• Facilitate feedback systems across strategy, creative, and channels to improve messaging, offers, and content delivery.
• Partner with analytics teams to build narrative-specific KPIs and test-and-learn opportunities.

Requirements

• 5-8 years of experience in B2B editorial planning, content strategy, or similar roles.
• Strong background in B2B messaging, campaign storytelling, and cross-channel asset development.
• Experience working with or briefing creative teams and grounding content in customer and market insights.
• Proven ability to collaborate across product marketing, creative, and functional teams.
• Ability to simplify complex ideas into clear, audience-first messaging.
• Comfortable operating in a fast-paced, matrixed environment.

Nice to Have

• Experience with AI-powered content experiences or innovative storytelling formats.
• Knowledge of performance metrics and analytics related to content and campaign effectiveness.

Qualifications

• Educational background is not explicitly specified, but experience in B2B content and campaign strategy is required.

Benefits & Perks

• Parental leave
• 401(k)
• Time off programs
• Medical, dental, vision coverage
• Mental health support
• Paid parental leave
• Life and disability insurance
• Employee stock purchasing program