Campaign Manager

About the Role

Key Responsibilities

• Assess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth. Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources. Leverage internal Marketing resources as appropriate. Ensure campaigns adhere to Branding standards and regulatory compliance.
• Present proposals to local, sales, and market management for review, input, and approval. Revise proposal as appropriate to obtain approval.
• Collaborate with internal and external resources to implement Campaigns on time and within budget. Obtain permits, insurance, products, literature, marketing materials, or similar to support campaigns. Order and schedule delivery of marketing materials, products, or resources to ensure availability.
• Develop PowerPoint presentations and present Campaigns to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.
• Timely, forward campaign leads to sales management for further qualification and assessment.
• Maintain and publish KPIs on ongoing Campaigns.
• Develop and maintain a Campaign Playbook including Project Plan, KPIs, and lessons learned.
• Observe sales team to identify areas for improving campaign execution.
• Perform additional responsibilities as requested or assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Funeral Sciences, or related discipline.
• At least six (6) years' marketing or sales experience with progressively increasing responsibilities.
• At least two (2) years' marketing or campaign experience with a demonstrable record of achieving KPIs.
• Experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.
• Computer literate and proficient with MS Office, Word, Excel, and PowerPoint.
• Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen.

Qualifications

• Educational background with a Bachelor's degree in relevant fields.

Benefits & Perks

• Targeted first-year earnings ranging from $52,000 to $100,000 annually, including base pay and variable incentive structure.