Senior Director, Events Marketing

About the Role

Key Responsibilities

• Design corporate event strategy across C3 AI event portfolio by collaborating with LOBs including Sales and Products organizations.
• Create, and deliver proprietary executive-level events.
• Manage corporate and field annual event budget.
• Negotiate contracts and manage relationships externally.
• Drive all aspects of event management: messaging, communications, logistics, branding, collateral, vendor management, project timelines, budget management and reconciliation.
• Manage event team to ensure participation in third party event and thought leadership opportunities are branded and contain updated messaging.
• Write executive event briefings and prepare event updates including budgets for executive approval.
• Monitor, measure, and report event campaign effectiveness and results. Track and analyze event performance in CRM system. Produce a scorecard for each event executed.
• Communicate with various external and internal groups to drive project plan and foster collaboration.
• Input lead data into CRM system, support list management for lead generation and nurture marketing, and perform marketing operations functions.
• Manage multiple, complex programs successfully in a collaborative, fast-paced environment.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 15+ years of experience in corporate and/or agency event conference management. Enterprise tech experience a plus.
• Excellent written/verbal communication and interpersonal skills, including executive presence.
• Strong project management skills, and ability to be on track for simultaneous events of varying scales and timelines.
• Strong analytical and quantitative skills - strong problem solver who can analyze data and define solutions.
• Metrics driven, experience having pipeline building responsibility a plus.
• Creative, high energy, innovative, proactive, and resourceful.
• Proven ability to thrive in a demanding, fast-paced environment.
• Demonstrable expertise using PowerPoint, Excel, marketing automation systems, and registration tools related to event management and execution (Marketo, Cvent, etc).
• Familiarity with Microsoft Teams and Office 365 or the desire to learn new productivity and collaboration tools to track and communicate all details of events.
• Experience and willingness to perform manual work for setup and tear down of events.
• Willingness to travel as needed including some occasional evening and weekend work.
• Candidates must be authorized to work in the United States without the need for current or future company sponsorship.

Nice to Have

• Experience planning and executing global events.
• Experience with enterprise technology.
• Experience with pipeline building responsibility.

Benefits & Perks

• C3 AI provides excellent benefits, a competitive compensation package and generous equity plan.
• California Base Pay Range: $200,000-$260,000 USD.