Sr. Analyst, Experiential Marketing

About the Role

Key Responsibilities

• Assist in the planning, coordination, and execution of experiential activations-both consumer-facing and industry-facing-ensuring all elements are aligned with brand strategy and business goals.
• Support project management efforts across cross-functional teams and agency partners to ensure timely and high-quality delivery of activations.
• Maintain detailed project timelines, budgets, and documentation to track key milestones and deliverables.
• Lead the collection, organization, and analysis of performance data from experiential programs and partnerships (e.g., engagement metrics, ROI, post-event surveys).
• Translate data into actionable insights and develop recap reports that inform future activations and continuous improvement.
• Monitor and synthesize industry trends, competitive activities, and cultural insights to inform strategy and inspire new ideas.
• Contribute to the development of creative briefs, partner proposals, and presentation materials to support stakeholder alignment and agency direction.
• Assist in evaluating partnership and sponsorship opportunities through research and data-backed recommendations.
• Help manage the activation calendar and internal reporting tools to maintain visibility of upcoming events and results.
• Collaborate closely with teams across marketing, culinary, sales, brand, and agency partners to ensure seamless integration of experiential marketing into broader initiatives.
• Act as a key liaison between internal stakeholders and external vendors/partners to ensure clear communication, alignment, and executional excellence.
• Support administrative needs for the team, including budget tracking, invoicing, and logistics coordination as needed.

Requirements

• 2-4 years of experience in experiential marketing, brand marketing, event coordination, or partnerships-ideally in food, hospitality, or lifestyle-focused industries.
• Strong organizational skills with the ability to manage multiple projects and priorities simultaneously.
• Analytical mindset with experience gathering and interpreting marketing data to support business decisions.
• Excellent communication and presentation skills; proficiency in Microsoft PowerPoint and Excel required.
• Familiarity with marketing and event metrics, project management tools, and digital collaboration platforms a plus.
• Passion for food, culture, and creating meaningful brand experiences.
• Willingness to travel occasionally for activations and events (approx. 5-10 times per year).

Nice to Have

• Familiarity with marketing and event metrics, project management tools, and digital collaboration platforms.

Qualifications

• Educational background is not explicitly specified, but relevant experience in experiential marketing or related fields is required.

Benefits & Perks

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future.
• Participation in wellbeing events, resources, and learning opportunities that promote physical, social, emotional, and financial well-being.
• Physical benefits including Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.
• Social benefits such as Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
• Emotional support through Employee Assistance Program, Wellbeing Programs, Family Support Programs.
• Financial benefits including 401k, Life, Accidental Death & Dismemberment, Disability.