Field & Events Marketing Manager

About the Role

Key Responsibilities

• Develop and execute an annual field and events calendar aligned to business priorities and sales objectives.
• Manage event logistics including vendor relationships, contracts, booth design, and budget.
• Drive event promotions, attendee engagement, and post-event follow-up in collaboration with Sales.
• Support partner co-marketing opportunities and joint events to expand market reach.
• Coordinate all aspects of events, including selection, vendor management, registration, promotions, onsite staffing, and booth presence.
• Partner with sales to design attendee experiences that foster engagement and accelerate deal cycles.
• Ensure messaging, branding, and assets are aligned across all events.
• Partner with sales, demand generation, and digital marketing to amplify event strategy, and to drive pre-event outreach, onsite meetings, and post-event follow-up.
• Track KPIs including registrations, attendance, meetings booked, pipeline generated, and ROI.
• Report on results and continuously optimize future event strategies for impact.

Requirements

• 5+ years of experience in field marketing, event management, or integrated marketing (B2B SaaS or technology preferred).
• Proven ability to manage large tradeshows and multiple smaller-scale field events simultaneously.
• Strong project management skills—able to juggle deadlines, vendors, and cross-functional partners.
• Hands-on experience with marketing tech stack including HubSpot, Salesforce, Monday, Google Analytics, etc.
• Excellent written, verbal, and interpersonal communication skills.
• Creative problem-solver who thrives in fast-paced, high-growth environments.
• Willingness to travel 20% - 40% of the time for events.

Nice to Have

• Experience in B2B SaaS or technology industries.

Qualifications

• Educational background is not specified in the description.