Campaign Manager

Service Corp International

Scottsdale, AZ

Full Time

Senior

about 1 month ago

Job Description

About the Role

Our associates celebrate lives. We celebrate our associates. Consider the possibilities of joining a Great Place to Work! The Campaign Manager develops campaign programs to increase market share and conversion rates, ultimately driving lead generation, sales, and profitable revenue growth. The role involves assessing markets, recommending campaigns, managing their lifecycle, and analyzing KPIs to measure effectiveness.

Key Responsibilities

Assess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth. Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources. Leverage internal Marketing resources as appropriate. Ensure campaigns adhere to Branding standards and regulatory compliance.
Present proposals to local, sales, and market management for review, input, and approval. Revise proposal as appropriate to obtain approval.
Collaborate with internal and external resources to implement Campaigns on time and within budget. Obtain permits, insurance, products, literature, marketing materials, or similar to support campaigns. Order and schedule delivery of marketing materials, products, or resources to ensure availability.
Develop PowerPoint presentations and present Campaigns to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.
Timely, forward campaign leads to sales management for further qualification and assessment.
Maintain and publish KPIs on ongoing Campaigns.
Develop and maintain a Campaign Playbook including Project Plan, KPIs, and lessons learned.
Observe sales team to identify areas for improving campaign execution.
Perform additional responsibilities as requested or assigned.

Requirements

Bachelor's degree in Marketing, Communications, Funeral Sciences, or related discipline.
At least six (6) years' marketing or sales experience with progressively increasing responsibilities.
At least two (2) years' marketing or campaign experience with a demonstrable record of achieving KPIs.
Computer literate and proficient with MS Office, Word, Excel, and PowerPoint.
Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen.