Campaign Performance Analyst

Campaign Performance Analyst Meijer - 3.3 Grand Rapids, MI Job Details Full-time Estimated: $58.2K - $73.7K a year 8 hours ago Benefits Store discount Paid parental leave Parental leave Qualifications Microsoft PowerPoint Power BI Microsoft Excel Facebook Advertising Mid-level E-commerce 3 years Analysis skills Digital marketing Data visualization Communication skills Adobe Analytics Analytics Full Job Description As a family company, we serve people and communities. When you work at Meijer, you're provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family - take care of your career and your community! Meijer Rewards Weekly pay Scheduling flexibility Paid parental leave Paid education assistance Team member discount Development programs for advancement and career growth Please review the job profile below and apply today! We are looking for a Campaign Analyst to join our Meijer Media team and help us measure and optimize the performance of our Meijer Media campaigns. As a campaign analyst, you will be responsible for preparing vendor-facing campaign performance reports that measure the impact and effectiveness of media tactics. As a Campaign Performance Analyst within the Meijer Media organization, you will analyze marketing performance results, develop and socialize insights, and promote experimentation to identify growth opportunities. You will work closely with numerous stakeholder teams, including Ad Ops, Sales as well as Tech, Data and Analytics CoE Teams. What You'll be Doing: Prepare campaign reports featuring effective data visualizations using data from multiple sources, such as Google Analytics, Facebook Ads Manager, Power Bi, etc. Analyze campaign performance across different channels, segments, creatives, and products. Identify key metrics, trends, and insights, and provide actionable recommendations to optimize media results by campaign objective. Adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation. Stay updated on the latest industry developments, tools, and techniques for digital marketing and measurement. This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.