Data Driven Marketing Analyst - Audience Design

About the Role

Key Responsibilities

• Uses business intelligence (BI) toolsets (e.g., AWS, Python, R, IBM SPSS, SQL, Excel) to build targeted datasets for omni-channel marketing campaigns.
• Participates in data mart queries to extract relevant information and develop recommendations at the product, customer, segment, and business unit level.
• Uses R and Python to develop, test, and implement statistical response, performance, and lookalike models to drive campaign results and product alignment.
• Partners with internal team members to develop KPIs derived from multiple data sources to enable new insights and future decision-making.

Requirements

• Bachelor's Degree with coursework in Computer Science, Mathematics, Economics, Statistics, or related field with data analytics coursework.
• Educational or work experience with Microsoft Excel.
• Experience in R or other statistical modeling tools.
• Experience in Python and other big data tools and languages.
• Experience with SQL, IBM SPSS, Access, and/or other database structures or big data tools.
• Must be 18 years of age or older.

Nice to Have

• 1 year of experience in use of statistical modeling tools and big data tools.
• Highly motivated, results-oriented, and proactive with the ability to prioritize and manage multiple projects.
• Exceptional attention to detail and accuracy.
• Ability to work independently and with others, comfortable with high responsibility.
• Exceptional written, oral, and interpersonal communication skills.
• Ability to gain consensus and drive projects forward in a fast-paced, challenging environment.

Qualifications

• Bachelor's Degree in a relevant field.

Benefits & Perks

• Healthcare (Medical, Dental, Vision).
• Paid Time Off, Volunteer Time Off, and Holidays.
• Employer-Matched Retirement Plan.
• Employee Stock Purchase Plan.
• Short-Term and Long-Term Disability.
• Infertility Treatment, Adoption and Surrogacy Assistance.
• Tuition Reimbursement.