Senior Marketing Analyst

About the Role

Key Responsibilities

• Conduct detailed market research to understand the latest trends, including studying consumer behavior, purchasing habits, and demographic factors.
• Use statistical techniques to predict future sales by analyzing historical sales data, market trends, and economic indicators.
• Assist in the creation of comprehensive marketing strategies based on data analysis, including identifying target audiences, setting marketing objectives, and determining the best ways to reach those audiences.
• Regularly monitor and analyze competitor products, sales, and marketing activities to understand their strengths and weaknesses and identify opportunities and threats.
• Analyze customer behavior to understand their needs and preferences, and suggest changes to marketing strategies accordingly.
• Create detailed reports that provide insight into key data points, ensuring they are easy to understand and actionable.
• Work closely with other teams (such as sales, product development, and customer service) to implement marketing strategies, share insights, and collaborate on campaigns.
• Monitor and track the performance of marketing campaigns, using data to recommend improvements and measure ROI.
• Manage large databases of customer and market information, using segmentation techniques to target specific groups.
• Present analytical findings and recommendations to management through clear and compelling presentations.

Requirements

• Bachelor's degree in Marketing, Business Administration or a related field with 2 years of related experience, or an advanced degree without experience, or equivalent work experience.
• Knowledge of market strategy, outside sales, lead generation, campaign management, brand strategy, KPI tracking, digital marketing tools, market research, and project management.
• Effective communication and interpersonal skills.
• Attention to detail, decision-making, and problem-solving abilities.
• Behavioral skills including continuous learning.
• Preferred certification: Certified Market Research Analyst (CMRA).

Nice to Have

• Experience with insurance industry knowledge.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• 2 years of related experience or an advanced degree without experience.
• Certifications such as CMRA are preferred.

Benefits & Perks

• Comprehensive and best-in-class benefits package including paid time off for holidays, vacation, sick and personal days.
• Paid parental leave, mental health services, and more.
• Salary range of $64,750.00 - $75,000.00 annually.
• Eligibility for bonuses and additional benefits.