Channel Marketing & Content Lead

About the Role

Key Responsibilities

• Own the creation of high-quality marketing content including collateral, white papers, sales tools, website resource center assets, and digital campaign materials.
• Translate complex technical product details into compelling content for distribution partners and end users across industries.
• Ensure all content aligns with brand voice, SEO best practices, and strategic messaging priorities set by the Marketing Director.
• Support the execution of co-branded campaigns and channel marketing programs across regions and industries.
• Serve as a key contact for distributor content requests, providing timely, relevant, and on-brand materials.
• Identify opportunities for scalable distributor enablement content that drives shared growth.
• Partner with product managers, technical writers, and field sales to generate impactful content that addresses customer needs.
• Align content efforts with digital marketing teams to contribute to SEO, lead generation, and brand awareness goals.
• Champion the use of generative AI and other technologies to streamline content production and stay competitive.

Requirements

• Bachelor's Degree in Business, Marketing, or Communications is preferred.
• 3-5 years of experience in content marketing, technical writing, or channel marketing within a B2B or industrial environment.
• Proven ability to develop engaging content across various formats and audiences.
• Strong understanding of SEO principles and how they inform content strategy.
• Experience supporting distributor marketing or working within a multi-channel sales model is strongly preferred.
• Comfortable leveraging AI tools to enhance content creation and workflow efficiency.
• Excellent project management and communication skills with the ability to handle multiple deadlines in a fast-paced environment.
• Collaborative mindset with a passion for supporting internal teams and external partners.

Nice to Have

• Experience working within industrial or technical B2B environments.
• Familiarity with digital marketing tools and platforms.
• Experience in developing content for international or global markets.

Qualifications

• Bachelor's Degree in Business, Marketing, or Communications (preferred).
• 3-5 years of relevant experience in content or channel marketing.

Benefits & Perks

• A fully remote role with a global scope.
• Opportunities to shape content strategies for industry-leading brands.
• Collaborative work environment with cross-functional teams and leadership visibility.
• Professional growth opportunities within a dynamic and innovative company.