Channel Marketing Manager

About the Role

Key Responsibilities

• Build and maintain internal and external relationships to execute on partner marketing initiatives.
• Manage Co-op program including vendor relationships, cross-functional relationships with stakeholders, and day-to-day responsibilities.
• Drive strategy, planning and execution of marketing through Distributors and DMRs.
• Track and report on campaign metrics to drive future strategy and direction.
• Conduct regular business reviews with top distributors and DMRs to review marketing performance, identify new opportunities and gather feedback.
• Manage partner budget and MDF and Co-op to focus on high-impact programs with greatest ROI.
• Identify, create and manage compelling and meaningful content that enables partners to promote and sell our products more effectively.
• Collaborate with the sales team to align marketing strategies with sales goals.
• Collaborate with sales leaders, channel account managers, channel operations and regional marketing on strategic initiatives that drive partner loyalty and growth of sales.
• Plan and host partner-facing events including partner conferences and webinars.
• Provide support and answer partner marketing inquiries.
• Manage Co-Op program, platform & process.

Requirements

• Bachelor's Degree required or equivalent experience.
• 3+ years of channel marketing experience.
• Legal authorization to work in the U.S. or Canada indefinitely is required.
• Strong written and verbal communication skills.
• Excellent presentation skills.
• Knowledgeable in the channel with experience in partner marketing.
• Ability to connect sales and marketing to drive toward unified goals.
• Experience interfacing with sales leaders.
• Background in CRM reporting and marketing automation tools.
• Strong understanding of lead flow processes and management.
• Ability to create and execute on high impact full-funnel partner marketing campaigns.
• A self-motivated, critical thinker who can define, drive and deliver on objectives and is motivated to succeed.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Thrives in a fast-paced environment.
• 3+ years in B2B technology preferred.
• Ability for global travel up to 25%.

Nice to Have

• Ability to connect sales and marketing to drive toward unified goals.
• Experience interfacing with sales leaders.
• Background in CRM reporting and marketing automation tools.
• Strong understanding of lead flow processes and management.
• Ability to create and execute on high impact full-funnel partner marketing campaigns.

Qualifications

• Bachelor's Degree or equivalent experience.
• 3+ years of channel marketing experience.

Benefits & Perks

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K
• 10 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!