Senior Director, HCP Marketing, Dry Eye Disease (DED) Franchise-Rx Pharmaceuticals

About the Role

Key Responsibilities

• Develop and lead ECP marketing strategies for DED Rx brands in the dry eye disease portfolio.
• Drive strategic thinking that forges a vision for success and alignment to support that vision.
• Develop customer-centric marketing strategies that reflect a deep understanding of the customer journey.
• Ensure brands have compelling, creative, and compliant ECP campaigns including messaging, content, and educational materials.
• Translate complex clinical data into compelling HCP messaging.
• Oversee development of promotional assets (e.g., detail aids, digital tools, peer-to-peer programs, congress materials).
• Direct omni-channel execution with non-personal promotion.
• Build strong relationships and value for all ECP customers.
• Develop relationships with key thought leaders and influencers in the eye care space.
• Lead consulting, advisory boards, and ECP engagement initiatives to gather insights and refine strategy.
• Monitor campaign performance and ECP engagement metrics; optimize tactics based on data and feedback.
• Manage budgets and timelines to ensure efficient execution.
• Lead and mentor a team of marketing professionals and agency partners.
• Foster a culture of innovation, collaboration, and accountability.
• Partner closely with cross-functional teams (Medical Affairs, Sales, Market Access, Sales Training) to ensure alignment and execution of brand objectives.

Requirements

• 10+ years of experience in pharmaceutical, biotech, or healthcare marketing.
• Undergraduate degree required; advanced degree is a plus.
• Proven success in HCP/ECP marketing, particularly within ophthalmology, optometry, or related therapeutic areas.
• Experience in launching or growing brands in the dry eye disease space is preferred.
• Deep understanding of the eye care professional landscape and customer journey.
• Experience translating complex clinical data into compelling marketing messages.
• Demonstrated ability to develop and lead integrated, customer-centric marketing strategies.
• Experience with omnichannel marketing and non-personal promotion tactics.
• Experience leading and mentoring marketing teams and agency partners.
• Strong cross-functional collaboration skills and ability to build relationships with key opinion leaders and influencers.
• Strong project management skills with the ability to manage multiple priorities.
• Experience managing budgets and timelines effectively.
• Familiarity with regulatory and compliance requirements in pharmaceutical marketing is preferred.

Nice to Have

• Experience in launching or growing brands in the dry eye disease space.
• Familiarity with regulatory and compliance requirements in pharmaceutical marketing.

Qualifications

• 10+ years of experience in pharmaceutical, biotech, or healthcare marketing.
• Undergraduate degree required.

Benefits & Perks

• Eligible for short-term and/or long-term incentives.
• Participation in medical, dental, vision insurance, disability and life insurance.
• 401(k) plan and company match.
• Tuition reimbursement program (select degrees).
• Company holidays and well-being benefits.
• Paid time off including sick time, floating holidays, and vacation.
• Hybrid work schedule allowing up to 2 days/week telecommuting and 3 days/week in the Bridgewater, NJ office.