Commercial & Golf Marketing Manager

About the Role

Key Responsibilities

• Collaborate with Marketing, Sales, and Product Management teams to develop and execute marketing tactics aligned with business objectives, maximizing ROI and ensuring brand consistency.
• Coordinate the development process of Commercial & Golf collateral and materials, including content capture, creative collaboration, approval, editing, and stakeholder communication.
• Ensure all marketing deliverables and content portals adhere to brand and product guidelines.
• Lead logistics for Commercial & Golf events from concept to measurement, including venue selection, F&B, logistics, A/V production, accommodations, invitations, registration, signage, and communication.
• Manage event, hospitality, and vendor relationships to ensure successful execution of deliverables.
• Maintain proactive communication with stakeholders regarding event plans and updates.
• Track, collect, and report metrics to analyze program success and recommend optimizations.
• Coordinate B2B requests, identifying process, budget, and deliverables to meet goals.
• Provide insights on co-op guidelines in collaboration with stakeholders.
• Oversee planning, execution, and administration of co-op marketing programs, ensuring compliance and effective use of funds.
• Facilitate research, surveys, and analysis to guide messaging and points of differentiation.
• Manage budget and financial processes, including invoicing and tracking against budget.

Requirements

• Bachelor's degree in Business Administration, Marketing, Design, or related field.
• At least 5 years of experience in marketing, product management, or business development.
• Minimum of 2+ years' experience developing and executing events.
• At least 1+ years' experience in a B2B-focused marketing role or comparable function.
• Experience managing budgets and financial information.
• Excellent written and verbal communication skills.
• Ability to work independently with in-person and remote managers and peers.
• Strong project management skills with the ability to handle multiple high-priority projects under tight deadlines.
• Excellent interpersonal skills and ability to work collaboratively with stakeholders, peers, and executives.
• Ability to work effectively in virtual and in-person team environments, including across a global team.

Nice to Have

• Experience with event logistics and vendor management.
• Knowledge of brand and product guideline adherence tools (e.g., B.A.M., StorySlab, Elanders, Brand Store, ImageCube).
• Experience with B2B marketing programs and co-op marketing administration.

Qualifications

• Educational qualification: Bachelor's degree in relevant field.
• Professional experience: 5+ years in marketing or related fields, with specific experience in event management and B2B marketing.

Benefits & Perks

• Not explicitly specified in the description.