Channel Partner Lead (2_2025.3)

About the Role

Key Responsibilities

• Lead engagement across the buy- and sell-side, including agencies, brand media directors, and publisher/platform ad sales teams.
• Drive education and activation programs that increase usage of media platforms and environments powered by Affinity measurement.
• Build trusted relationships and act as a thought partner to senior agency, brand, and publisher leaders.
• Represent Affinity in the field through roadshows, agency and client trainings, partner briefings, and industry events.
• Deliver compelling narratives around the value of purchase-based outcomes, tailored to decision-makers across planning, media, and analytics roles.
• Identify emerging brand and campaign use cases that align with Affinity-enabled platforms and translate into increased volume.
• Work closely with Marketing to shape campaigns, events, and content that support awareness, lead generation, and brand positioning efforts.
• Partner with Product to feed market insights back into roadmap planning and ensure new features are adopted effectively.
• Collaborate with GTM and Sales leadership teams to align demand generation activities with pipeline growth and revenue goals.
• Build and sustain long-term advocacy programs across major holding companies, independents, and brand organizations.
• Act as the face of Affinity to senior marketers, enabling adoption of partner platforms where Affinity measurement is embedded.
• Deliver customized value stories, training materials, and co-marketing opportunities to increase engagement and influence.
• Equip ad sales teams at media publishers and CTV platforms with messaging, case studies, and frameworks to pitch Affinity-powered outcomes measurement.
• Conduct live training, co-sell planning, and executive workshops to align measurement value with advertiser goals.
• Help close feedback loops from the field to enhance how Affinity supports and integrates with partner platforms.

Requirements

• 10+ years of experience in advertising, media, or measurement, with proven success influencing demand on both buy-side (brands, agencies) and sell-side (publishers, platforms).
• Deep understanding of how campaigns are planned, sold, executed, and measured—especially across digital and CTV.
• Exceptional storytelling, training, and relationship-building skills, with a bias for activation and execution.
• Experience working cross-functionally with internal Marketing, Sales, and Product teams.
• Strong presence in the field—comfortable leading sessions, speaking on panels, and building momentum across partners.

Nice to Have

• Network of agency, brand, and media platform contacts.
• Experience bringing new measurement solutions to market.
• Background in advanced analytics, brand lift, or sales attribution methodologies.

Qualifications

• Senior level experience in marketing analytics or related field.

Benefits & Perks

• Base salary of $145,000 - $155,000 plus commission.
• Company paid holidays, wellness time off, and other wellness benefits.
• Employee discounts, Affinity-paid life insurance.
• Option to enroll into an Affinity-matched 401K Plan.
• Unlimited vacation days available after 90 days.