Client Marketing Manager Personalization Activation

About the Role

Key Responsibilities

• Set the team's direction, communicate priorities, and develop talent.
• Develop marketing strategies to achieve operational and financial results across all marketing channels including digital.
• Lead highly complex and visible projects with notable risk and manage deliverables to expected results.
• Identify and resolve technical, operational, risk management, business, and organizational challenges.
• Make leadership decisions within established policies, procedures, and objectives.
• Monitor client needs and the competitive marketplace to provide ongoing marketing support that ensures product and service competitiveness.
• Develop and manage budget and resource allocation.
• Manage a team of professional-level contributors and/or large-scale programs, or serve as an individual contributor with strategic influence on business initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field, or equivalent education and training.
• Seven years of related experience or an equivalent combination of education and experience.
• Deep specialized or broad knowledge within the marketing discipline, with understanding of business and organizational strategies.
• Experience in consumer, commercial, corporate, or wealth banking product and/or segment marketing.
• Ability to interpret business challenges and implement best practices to improve products, processes, or services.
• Ability to lead complex projects and manage a team of professionals.
• Demonstrated budget management experience.
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges.
• Strong understanding of clients through interpretation, user research, and analytics.
• Strong relationship-building skills and ability to influence others.
• Knowledge of the industry’s competitive landscape, market, and regulatory factors.

Nice to Have

• MBA or Master’s degree in a related field.
• Fifteen years of experience or an equivalent combination of education and work experience.
• Experience working within or familiarity with Adobe Experience Platform and related Adobe products.
• Sound understanding of marketing technology, data & analytics, and organizational strategies.

Qualifications

• Ability to work all hours scheduled, including overtime as needed.
• Ability to access and interpret client information and communicate effectively in person and via phone.
• Manual dexterity to operate standard office equipment.
• Ability to travel up to 25%.

Benefits & Perks

• Medical, dental, vision, life insurance, disability, and accidental death and dismemberment coverage.
• Tax-preferred savings accounts and a 401k plan.
• At least 10 days of vacation and 10 sick days during the first year, plus paid holidays.
• Eligibility for Truist’s defined benefit pension plan, restricted stock units, and deferred compensation plan depending on position and division.