Client Solutions Consumables Senior Marketing Manager - CVS Media Exchange (CMX)

About the Role

Key Responsibilities

• Serve as a key stakeholder for the CMX business, specifically for General Merchandise and Consumables, driving alignment with cross-functional teams.
• Own relationships with internal stakeholders, translating CVS marketing priorities into deeper advertiser relationships.
• Identify revenue-driving opportunities that align advertiser and CVS marketing goals, including curated events and programs.
• Help drive internal education and advocacy for CMX by aligning to key tentpoles and building exclusive programs for high-intent CVS shoppers.
• Lead cross-functional meetings to socialize progress, demonstrate value, and bring others along on the journey.
• Co-create and deploy best practices and joint learning agendas across CMX and CVS teams.
• Independently vet new business potential, including creating category-specific media packages and exploring new operating models.
• Assess landscape, gather input, explore feasibility, and produce project deliverables such as pitch collateral, business cases, and white papers.
• Create sales stories and multi-supplier campaign initiatives based on knowledge of digital and physical retail media marketplace and data-driven strategies.
• Develop programs and collateral that are lucrative to clients by understanding category and brand trends.

Requirements

• 7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding.
• 4+ years of cross-functional leadership experience.
• 3+ years of retail media or retail agency strategy experience.
• 3+ years of digital marketing experience including testing and validating new opportunities.
• Comfort with vetting new business potential and independently driving recommendations.
• Ability to create category-specific media packages and assess feasibility of new initiatives.
• Strong understanding of digital and physical retail media marketplace and data-driven strategy.

Nice to Have

• 1+ years of brand or category management experience.
• Experience in Consumables/General Merchandise/Seasonal categories.
• Experience managing multiple stakeholders across marketing, merchandising, loyalty marketing, and advertising.
• Experience creating business cases and translating opportunities into recommended plans.
• Familiarity with relevant marketing technology, especially digital and physical paid and owned channels.
• Detail-oriented with experience managing sales collateral, presentations, reports, and project plans.
• Creative problem solver capable of incorporating new insights and acting independently.

Qualifications

• Bachelor's degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required.
• MBA preferred.

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching contributions), and an employee stock purchase plan.
• No-cost programs including wellness screenings, tobacco cessation, weight management, confidential counseling, and financial coaching.
• Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and other benefits depending on eligibility.