Commerce Marketing DTC Analyst Commerce Marketing DTC Analyst

About the Role

Key Responsibilities

• Lead, develop, execute, measure, and optimize CRM strategy for Gatorade and core brands in collaboration with Brand Marketing, Strategy, and full cross-functional team.
• Manage planning calendar and cadence across brand tentpole and core moments, working cross-functionally with internal stakeholders to make key decisions rooted in business objectives.
• Execute all campaign journey planning and sends within Salesforce platform.
• Build strong partnership with cross-functional team and agency partners, while being a subject matter expert.
• Analyze performance data to deliver clear, thoughtful recommendations for future campaign optimizations.
• Work inside a CRM platform to drive improvements, efficiencies around content management systems and workflows.
• Elevate omni-channel collaboration between key stakeholders to deliver a holistic approach to DTC plans.
• Monitor industry trends, competitive insights, and innovation to inform future strategies and plans.

Requirements

• Bachelor's degree required.
• 3-5 years of media or marketing experience, ideally with hands-on experience with CRM platforms.
• Proactive problem solver with the ability to define, assess, and communicate solutions clearly.
• Strong project management skills and experience managing complex workflows, content/publishing, and deadlines.
• Comfortable with ambiguity and a quick learner.
• Self-starter capable of working independently and building stakeholder relationships.
• Excellent collaborator with proactive ideas and problem-solving skills.
• Creative thinker who can bring innovation to projects and processes.
• Fluent in English with excellent written and presentation skills.

Nice to Have

• Working knowledge of Salesforce Marketing Cloud is a plus.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Expected compensation range between $69,900 - $117,000, with salary considerations based on skills, experience, and education.
• Bonus based on performance with a target payout of 5% of annual salary.
• Paid time off including parental leave, vacation, sick, and bereavement leave.
• Comprehensive benefits package including Medical, Dental, Vision, Disability, Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), and Defined Contribution Retirement Plan.
• 6 weeks of paid parental leave for new parents.
• Back-up childcare available for up to 15 days per year.