Senior Product Lead Growth Operations Manager

About the Role

Key Responsibilities

• Assist in the implementation and ongoing configuration of Inflection.io and our Customer Data Platform (CDP) to support marketing automation and journey orchestration.
• Build and manage lifecycle campaigns tied to user behavior and product usage signals (activation, onboarding, expansion, retention).
• Collaborate with Marketing and Product Growth teams to translate lifecycle strategies into operational journeys and trackable campaigns.
• Support data ingestion and activation workflows, ensuring the right signals flow from the CDP into downstream marketing tools.
• Create and maintain campaign assets, workflows, and segmentation logic in Inflection.io.
• Monitor campaign performance and surface insights to stakeholders to inform iteration and optimization.
• Maintain documentation and support enablement for cross-functional teams using Inflection.io and the CDP.
• Ensure data quality, governance, and platform best practices are followed consistently.

Requirements

• 3-6 years of experience in Marketing Operations, Lifecycle Marketing, or Growth Marketing roles.
• Hands-on experience working with a PLG-focused marketing automation platform (Inflection.io, Customer.io, Braze, Iterable, etc.).
• Experience with Customer Data Platforms (CDPs) such as Segment, RudderStack, mParticle, or similar.
• Familiarity with product usage data and behavioral tracking for triggering lifecycle campaigns.
• Solid understanding of campaign logic, segmentation, and personalization strategies.
• Comfort working with basic SQL and marketing data tools (e.g., Looker, Amplitude, GA4, Tableau).
• Experience collaborating across functions including Marketing, Product, Engineering, and Analytics.

Nice to Have

• Prior experience in a SaaS or product-led growth environment.
• Experience with experimentation or A/B testing within lifecycle campaigns.
• Knowledge of event schema and data taxonomy best practices.
• Exposure to campaign measurement frameworks (e.g., funnel analysis, time-to-value, activation rate, etc.).

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP).
• HSA & FSA accounts.
• Life Insurance, Long & Short-term disability coverage.
• Employee Assistance Program (EAP).
• 11+ Observed holidays and wellness days and flexible time off.
• Employee Stock Purchase Program with employee discounts.
• Wellness & Fitness initiatives.
• Employee recognition and referral programs.
• And much more.